Arsenal news and archive

Arsenal unveils streetwear collaboration with Aries

British football club Arsenal has unveiled a limited-edition collection with London-based streetwear label Aries. The 26-piece collection blends Arsenal’s north London heritage with Aries’ luxe-streetwear aesthetic, featuring jersey tracksuits, graphic T-shirts, football shirts, and nylon and jacquard denim sets. Classic Aries silhouettes have...

Fashion

Adidas social media campaign backfires and generates racist tweets

May this rookie mistake be a lesson for social media managers everywhere. Adidas has come under fire after a Twitter campaign to promote the release of its new Arsenal shirt backfired immensely, leading the brand to associate itself with racist, sexist, anti-Semitic and sexually explicit remarks. Twitter users were encouraged to share a...

Retail

Dream Theatre bags licensing rights of Arsenal

Brand management company Dream Theatre has bagged the merchandise licensing and sourcing rights of Arsenal football club in India from Brandon Company, an affiliate of Puma that owns the club's technical wear range. Dream Theatre will launch the English football club's range of products including apparels, footwear and accessories. The...