AWWG news and archive

Marcella Wartenbergh, CEO of Pepe Jeans owner AWWG: ‘In the face of AI, humans must continue to provide emotion’

The face of the fashion industry continues to change, and with it come new challenges that put to test the well-established systems already at play. It is these imminent obstacles that FashionUnited spoke to Marcella Wartenbergh about. The CEO of the Spanish-based multinational, All We Wear Group (AWWG), took up the helm position in 2019, and...

Retail|Interview Featured

Hackett London opens new store dedicated to premium line

Heritage British brand Hackett London, part of Spain-based fashion group AWWG, has opened a new store on New Bond Street, the world’s first to be fully dedicated to its premium Savile Row ready-to-wear collection. The new location at 69 New Bond Street is part of the menswear brand’s strategy to drive brand recognition and allow its premium...

Business

AWWG (Pepe Jeans) signs partnership agreement with ISEM Fashion Business School in Spain

ISEM Fashion Business School with its campus in Madrid, Spain, has signed a collaboration agreement with Spanish fashion multinational All We Wear Group (AWWG), the parent company of Pepe Jeans London, Hackett and Façonnable. The collaboration includes initiatives such as encouraging opportunities for students at the company's brands and...

Business

Hackett London reveals new logo

British menswear brand Hackett London, part of global fashion group AWWG, has unveiled a new logo inspired by “the contemporary simplicity of elegant men”. The new Hackett logo has been designed to capture “the essence of a brand that is looking towards the future for inspiration, without losing sight of its heritage or history,” explains the...