B:Kind news and archive

B:Kind to ramp up production and retail

Value-fashion brand B:Kind plans to double production by 2025. The brand recently shifted its focus from business to business (B2B) to business to customer (B2C) model. It also plans to open stores in Tier II and III cities in its next stage of growth. This will allow it to tap into India’s rural market where shoppers have increasing disposable...

Featured

Fashion

B:Kind to launch EBO and ethnic wear brand Tifya

With plans to open its own exclusive outlets, women’s western wear brand, B:Kind Clothing, is working on its mission of becoming a cult label. The company is contemplating an ethnic wear brand called Tifya to complete its wardrobe offerings for women. “We don’t want B:Kind to be a fast fashion brand. We want repeat buying whether online or...

Fashion

B:kind spreading retail reach through stores and online

B:kind, the women’s wear brand introduced in India through M-square Clothing, is now looking at spreading its retail footprint. On its agenda is tie ups with more online retail sites and opening one EBO. Tie up with top e-retailers and opening EBOs The brand that was launched in 2010 has a strong online presence through portals like Jabong and...

Fashion

b:kind: Fostering western wear among Indian women

Stylish, trendy and affordable fashion— that is the mantra behind entrepreneur Vidhi Shah’s debut design range of women’s wear called b:kind. The brand has been introduced through M-square Clothing. It dares to be different, with a keen eye for fashion trends and quality. Its aim is to bring to the table a range of women’s wear that is...

Apparel

B:Kind to increase product line

B:Kind the women’s wear brand is keen to expand its product offerings. At present it has a complete top wear range of tees, shirts, tunics. Now it is going to add denims, jeggings, skirts and dresses in order to become a complete women’s wear brand. Vidhi Shah, Creative Director, B:Kind Clothing, avers, “The name B:Kind is very feminine and...