BHPC news and archive

Global brands rejig prices to woo Indians

India is a very price sensitive market, and even though the Indian consumer is following the latest trends, its value for money what they are looking for. And global brands have understood this very well. No wonder many global brands are streamlining their prices to woo Indian consumers. In fact, many are still finding it difficult to attract a...

Fashion

BHPC: Aiming for a bigger pie of casuals market

Beverly Hills Polo Club, the brand, best known for the casual relaxed yet affluent and elegant Southern Californian lifestyle it offers, is now on an aggressive growth track. It’s looking at capturing a bigger share of the casual wear segment in the country. As Anurag Rajpal, Executive Director- Apparel (Brands), Spencer’s Retail the retailers...

Fashion

BHPC’s goals: To be a Rs 100 cr brand by 2012

Spencer's Retail the RPG Group hypermarket chain is giving a major push to Beverley Hill Polo Club (BHPC), the international brand it launched last year. And one of the big initiatives will be to launch BHPC Kids for boys and girls in the spring of 2011. As CEO Anurag Rajpal says, “Beverly Hills Polo Club is a very important brand for us. We...

Apparel

BHPC to add six new stores

American lifestyle brand Beverly Hills Polo Club (BHPC) introduced by Spencer’s Retail last year, is making its brand visibility in Mumbai by opening a standalone store. The new 1,000 sq. ft. store has come up in the happening Mega Mall, Andheri West. Bollywood star and style diva Chitrangada Singh was the official ‘first shopper’ at the new...

Apparel

Spencer’s big BHPC plans

Spencer’s Retail Ltd, the retailing arm of the Rs 13,500 crore RPG Enterprises, has signed an exclusive tie-up with BHPC International LLC, which owns the world-renowned apparel brand Beverly Hills Polo Club, also known as BHPC. Beverly Hills was first tie-up for Spencer’s in the international apparel space. In fact, for sometime Spencer’s was...