Biba Apparels news and archive

Arvind Lifestyle Brands focuses on kids’ as holistic business

Arvind Lifestyle Brands is now focusing on kids’ wear as a separate business vertical to double its business over the next five years. It has a number of top global labels under its folder including Tommy Hilfiger, Nautica, GAP and Aeropostale. The company is now looking to open exclusive kids’ wear outlets which will sell apparels, footwear and...

Apparel

Starcom to handle Biba’s accounts

Biba Apparels has appointed Starcom Worldwide as its media partner in India. Biba is a women’s apparel brand and with Starcom’s help it wants to achieve its marketing goals. Starcom will manage media investments for Biba. The pitch was called by Future Brands, with which BIBA has forged a partnership. Future Brands has a practice called 'brand...