Blumerq news and archive

Apparel makers look forward to positive winter

With rising consumer confidence, increasing incomes and fashion sense, clothing manufacturers from are looking forward to around 50-60 percent growth in winter business. Their expectations are pegged on the innovative winter collections they are launching or have already launched. Joseph Muthaiyan, CEO of Blumerq, is estimating annual turnover...

Retail

Blumerq to foray into Koramangala market

After establishing a strong presence in Bangalore, manufacturer of customised men's clothing brand Blumerq now plans to enter Koramangala. The collection is known for making apparel inspired by music. The brand offers the latest range of shirts, tees, polos, shorts, denims and chinos for men. Looking at the growing demand by online platforms,...

Apparel

Blumerq to expand retail reach in west and north India

Men’s clothing brand Blue Mercury (Blumerq), with a strong manufacturing base is now planning aggressive penetration of northern and western markets. The brand has already established a strong presence in the east and south India. With a turnover of Rs 5.49 crore in 2013-14, the company is looking to double it by adding another 270 retail points...

Fashion

Blumerq to introduce accessories spread retail reach

Blumerq the brand from Blue Mercury Apparel is aiming to touch Rs 250 million turnovers in the next two to three years. The company is looking at achieving this by expanding its retail presence in untapped states and adding new categories like accessories apart from strengthening its casual trousers range. “Our success is based on thorough...