Boardriders news and archive

Major retailers plan US store growth for 2026: A comprehensive overview

Despite widespread store closures anticipated at the start of 2026, it isn’t all doom and gloom for the US retail industry. In fact, many players still see significant market opportunities, driven by brand acquisitions, robust consumer demand, and a push to capture greater market share. As a result, some are planning ambitious, in some cases...

Retail

Boardriders and Volcom to make Hawaii retail return under new partnerships

Boardriders is set to make its return to Hawaii through new partnerships under the group’s current parent company, Authentic Brands Group. The Levy Group has stepped up to reopen Volcom’s store in Haleiwa, while BR Japan will oversee the reopening of Boardriders’ Waikīkī location. Speaking on the plans, David Brooks, EVP of action and outdoor...

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Business

Boardriders to lay off 590 employees in latest round of job cuts

One year on from Authentic Brands Group’s acquisition of the group and Boardriders is now believed to be in the process of laying off a significant percentage of its workforce. According to documents filed with the California Employment Development Department seen by WWD, the water sports apparel group had outlined plans to lay off at least 590...

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BRJ Group to lead Boardriders’ brands in Japan and Taiwan

Authentic Brands Group has established a new partnership with BRJ Group, which will see the firm lead brands descending from the Boardriders business in Japan and Taiwan. BRJ Group, together with SMBC Capital Partners as its majority shareholder, is controlled by the existing management of Boardriders Japan and Taiwan, with this latest deal...

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Authentic Brands Group closes Boardriders acquisition

Authentic Brands Group has closed on its acquisition of lifestyle and beachwear group Boardriders in a deal that was reportedly in excess of 1.25 billion dollars. In light of the acquisition, Authentic’s annual retail sales are now believed to be above 29 billion dollars, according to WWD, which noted that prior to the takeover the group’s sales...

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Authentic Brands Group confirms Boardriders acquisition

Authentic Brands Group, the brand development, entertainment and marketing platform, has signed a definitive agreement to acquire sports and lifestyle group Boardriders as it looks to diversify its portfolio. In a statement, Authentic said the acquisition will expand its portfolio, featuring Reebok, Ted Baker and Juicy Couture, to include...

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Authentic Brands Group to acquire Quiksilver and Billabong owner

Continuing on its path of acquisitions, Authentic Brands Group has now announced that it has entered into a period of exclusivity and made a binding offer to purchase sports and lifestyle group Boardriders. Through the takeover, for which funds are being managed by Oaktree Capital Management, Authentic would be adding the company’s extensive...

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People

Ted Baker's Chief Customer Officer has stepped down

Ted Baker has parted ways with Jason Beckley, the brand’s Chief Customer Officer. After just one year in the role, Mr Beckley joined the company in January 2022, his departure comes as the acquisition by Authentic Brands Group (ABG) nears completion. In October last year ABG acquired Ted Baker for 211 million pounds, with operational management...

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Authentic Brands Group reportedly nearing takeover of Quiksilver owner

Authentic Brands Group (Authentic), the owner of Reebok, Juicy Couture and Ted Baker, is said to be nearing a deal to takeover the holder of Quiksilver and Billabong. According to Bloomberg, Authentic could be looking at a deal worth 1.3 billion dollars to acquire Boardriders, though no final decision has yet been made. Boardriders, which also...

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Boardriders appoints EMEA president

Action sports and lifestyle group Boardriders, the parent company of Quiksilver, has appointed Nicolas Foulet as president of Europe, the Middle East, and Africa. Foulet has spent 20 years with the company rising through the ranks at the European and global level, including as global chief information officer and global director of e-commerce...

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Quiksilver parent Boardriders announces new CEO

Action sports and lifestyle group Boardriders, whose portfolio includes brands Quiksilver, Billabong and DC Shoes, has named former North Face and Nike veteran Arne Arens as its new CEO, effective 1 March. Arens has spent the past ten years at VF Corporation, most recently as global brand president of The North Face. Prior to that, he spent...

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Boardriders announces new leadership structure after Billabong acquisition

As the Boardriders Inc. prepares to takeover Billabong International Limited today, it has announced changes to its top leadership team. After tragic disappearance of ex-CEO Pierre Agnès at sea in February, Dave Tanner stepped into the position. The company has now announced that the following appointments take effect after the closing of the...