Brand Concepts news and archive

Off-White makes Indian debut with comprehensive retail activation in Bengaluru

The Milan-based luxury brand Off-White has entered the Indian market through a strategic retail activation at the Mall of Asia in Bengaluru. In partnership with the Indian omnichannel retail leader Brand Concepts Limited, the brand executed a comprehensive mall takeover to mark its official entry into the country. The activation encompasses...

Retail

Off-White to launch in India through Brand Concepts partnership

Luxury Italian brand Off-White is set to launch in India in the first quarter of next year through an exclusive partnership with Brand Concepts. According to media reports, this move marks the fashion retailer's entry into both the luxury and mainstream apparel markets, a significant shift from its traditional focus on premium accessories....

Apparel

Paris Hilton fashion line woos India

Thanks to Brand Concepts, Indian consumers would soon be able to enjoy the Paris Hilton line of fashion accessories. The company is not only getting the Paris Hilton fashion accessories like handbags, perfumes, designer watches, hand purses and clutches but also the celeb herself. Hilton unveiled the fashion line in Mumbai during her maiden...