Carhartt does not want to be confused with Carhartt WIP: ‘clothing must perform, not pose’
Workwear brand Carhartt was keen not to be confused with Carhartt WIP (Work in Progress), the fashionable streetwear brand with a very different target group and positioning. The workwear brand underlined the distinction in a press release. Carhartt, which has its European headquarters in Amsterdam, emphasised in a statement: “Carhartt is not a...
loading...