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Fashion |Interview Featured

Definite Articles CEO on the brand’s ambitions to clean up the activewear industry

The activewear industry has long been one of fashion’s worst offenders when it comes to its environmental footprint. The need for the clothing to be stretchy and moisture-wicking means the industry relies heavily on synthetic fibers such as nylon, polyester and spandex. Such fibers can take decades if not centuries to biodegrade while also...