Champion news and archive

Authentic Brands Group snaps up Champion for over one billion dollars

Authentic Brands Group has emerged as the winner of a bidding war for Champion after it secured an agreement to purchase the athleisure brand from HanesBrands Inc. for just over one billion dollars. A source close to the situation confirmed the news to WWD, stating that the acquisition should close “around the end of May or early June”. While...

Business

HanesBrands reportedly seeking 1.4 billion dollars for Champion

The deadline to submit the first-round of bids for sportswear label Champion closed this week, painting a clearer picture of what HanesBrands, its soon-to-be former owner, is expecting to see in return for its sale. According to sources for WWD, the group has placed a 1.4 billion dollar starting price tag on Champion, with multiple bids now...

BusinessFeatured

HanesBrands Q4 sales drop, Champion posts sharp decline

HanesBrands net sales for the fourth quarter of 1.3 billion dollars decreased 12 percent compared to last year. On an organic constant currency basis, net sales decreased approximately 10 percent. The company said, Champion brand sales decreased 23 percent on a reported basis, and 24 percent on a constant currency basis, as compared to prior...

People

Richard Mcleod joins as chief marketing officer of Champion brand

HanesBrands has appointed Richard Mcleod as vice president, chief marketing officer of Champion brand. Mcleod, the company said in a release, will be responsible for driving Champion’s global brand strategy and omni-channel brand positioning. “The next chapter of Champion’s story is at the forefront of our global growth strategy. We are excited...

BusinessFeatured

HanesBrands Q3 sales suffer amid challenging conditions

HanesBrands third quarter net sales of 1.51 billion dollars decreased 9.5 percent as the challenging global macroeconomic environment continued to pressure the topline. The company’s net sales on a constant currency basis decreased 9.3 percent. On a constant currency basis, the company said in a release, growth in Latin America and Japan as well...

Fashion

Champion celebrates 50 years of hip-hop

Hip-hop, born on the streets of the Bronx in the 1970s, has evolved into a global cultural and musical phenomenon while simultaneously exerting a profound influence on the world of fashion. From its early beginnings to the present day, hip-hop's impact on fashion is unmistakable and enduring. As the genre celebrates 50 years, fashion brands are...

Business

HanesBrands to elevate strategic options for global Champion business

HanesBrands, Inc. (HBI) announced Tuesday that its Board of Directors and executive leadership team, with the assistance of financial and legal advisors, are undertaking an evaluation of strategic options for the global Champion business. As part of this process, the Board will consider a broad range of alternatives to maximize shareholder...

Fashion

Champion's new campaign spotlights 6 diverse creators

Champion Athleticwear, has announced its global campaign, "Champion What Moves You." This initiative aligns with the sportswear giant’s mission to provide a platform for individuals to embrace their true purpose. The campaign celebrates a diverse array of real Creators, spanning musicians, street artists, and craftsmen, at the forefront of its...

Business

HanesBrands in licensing deal with G-III Apparel for Champion and C9 Champion Outerwear

Basic apparel maker HanesBrands, Inc. (HBI) Thursday said it has entered into a strategic multi-year license agreement for Champion and C9 Champion Outerwear with G-III Apparel Group, Ltd. (GIII). In pre-market activity on Nasdaq, G-III Apparel shares were gaining around 14.5 percent to trade at $22.10. The deal includes design, production and...

Fashion

Champion and Fall Guys merge fashion and gaming in new collaboration

The intersection of fashion and gaming has become a powerful marketing strategy that can appeal to a wide range of audiences and generate significant buzz. The latest addition to the game is sportswear giant Champion, who have partnered with Fall Guys on a new capsule collection. The game Fall Guys, developed by Mediatonic and published by Epic...

Fashion

Champion and Rick Owens announce fourth collaboration

Champion and Rick Owens announced the unveiling of their fourth collaboration, a collection combining heritage and contemporary aesthetics. Launching May 26th, the capsule follows previous releases in 2019, 2021 and 2022. The longstanding collaboration is unique in the fashion industry, where many brands pair up for just one season to achieve...

BusinessFeatured

HanesBrands sales and earnings decline in Q1

For the first quarter, HanesBrands Inc. reported net sales of 1.39 billion dollars, a decrease of 12 percent compared to last year’s strong first-quarter results. On a constant currency basis, the company said in a release, net sales decreased 10 percent due to the macro-driven slowdown in consumer spending in the U.S. and Australia. The company...