Champion news and archive

Authentic secures Aus and NZ licensee deal for Champion

Authentic Brands Group, the new owner of Champion, has appointed Brand Collective as the new licensing partner of the sportswear label in Australia and New Zealand. Australia-based Brand Collective currently serves as the operating partner to brands such as Canada Goose, Clarks, Hush Puppies and Authentic-owned Reebok, while further owning the...

PeopleFeatured

Champion Europe names new creative director

Lifestyle brand Champion, known for its American athletic heritage, has named Maurizio Donadi as its new creative director of its European arm to usher in a “bold new era of innovation and design". In a statement, Champion Europe said that Donadi would take on the new role from December 1 and lead its creative vision and direction as it heads...

Business

Authentic completes Champion acquisition, announces new brand partners

HanesBrands has completed the sale of the intellectual property and certain operating assets of the global Champion business to Authentic Brands Group. It is the second-largest brand acquisition in Authentic’s history. “With the successful completion of this transaction, combined with our internal cash generation, we expect to pay down...

Retail

Champion opens in Selfridges as brand kicks off CurrieGoat partnership

Sportswear label Champion has opened a new concession in luxury department store Selfridges London amid the launch of a partnership with multidisciplinary artist CurrieGoat. Housed in the New York-founded brand’s Selfridges location will be a curated selection of its elevated products, many inspired by its own archives, alongside pieces...

Fashion

Champion brings Creators Programme to UK

Sportswear brand Champion is expanding the reach of its Creators Programme, with the company now set to bring the initiative to the UK market. Initially launching in 2023, Champion’s Creators Programme was first linked to the brand’s global ‘Champion What Moves You’ campaign, with which it shared the mission of supporting and promoting next...

BusinessFeatured

Authentic Brands Group acquires Champion

Authentic Brands Group (Authentic), which counts Reebok, Ted Baker and Quiksilver among its brand portfolio, has confirmed it's acquiring the Champion Athleticwear brand and business from HanesBrands for 1.2 million US dollars. The strategic move will see the global brand development, marketing and entertainment platform expand its position in...

BusinessFeatured

Authentic Brands Group snaps up Champion for over one billion dollars

Authentic Brands Group has emerged as the winner of a bidding war for Champion after it secured an agreement to purchase the athleisure brand from HanesBrands Inc. for just over one billion dollars. A source close to the situation confirmed the news to WWD, stating that the acquisition should close “around the end of May or early June”. While...

Business

HanesBrands reportedly seeking 1.4 billion dollars for Champion

The deadline to submit the first-round of bids for sportswear label Champion closed this week, painting a clearer picture of what HanesBrands, its soon-to-be former owner, is expecting to see in return for its sale. According to sources for WWD, the group has placed a 1.4 billion dollar starting price tag on Champion, with multiple bids now...

BusinessFeatured

HanesBrands Q4 sales drop, Champion posts sharp decline

HanesBrands net sales for the fourth quarter of 1.3 billion dollars decreased 12 percent compared to last year. On an organic constant currency basis, net sales decreased approximately 10 percent. The company said, Champion brand sales decreased 23 percent on a reported basis, and 24 percent on a constant currency basis, as compared to prior...

People

Richard Mcleod joins as chief marketing officer of Champion brand

HanesBrands has appointed Richard Mcleod as vice president, chief marketing officer of Champion brand. Mcleod, the company said in a release, will be responsible for driving Champion’s global brand strategy and omni-channel brand positioning. “The next chapter of Champion’s story is at the forefront of our global growth strategy. We are excited...

BusinessFeatured

HanesBrands Q3 sales suffer amid challenging conditions

HanesBrands third quarter net sales of 1.51 billion dollars decreased 9.5 percent as the challenging global macroeconomic environment continued to pressure the topline. The company’s net sales on a constant currency basis decreased 9.3 percent. On a constant currency basis, the company said in a release, growth in Latin America and Japan as well...

Fashion

Champion celebrates 50 years of hip-hop

Hip-hop, born on the streets of the Bronx in the 1970s, has evolved into a global cultural and musical phenomenon while simultaneously exerting a profound influence on the world of fashion. From its early beginnings to the present day, hip-hop's impact on fashion is unmistakable and enduring. As the genre celebrates 50 years, fashion brands are...