Circulose news and archive

After hype: H&M's former CEO on next phase of sustainability in fashion industry

London - One of the best speakers at the World Retail Congress 2025 was Helena Helmersson. The former CEO led the Swedish H&M Group for several years and recently became the chair at material innovation company Circulose. In London, during a compelling keynote speech, she urged all professionals present to refocus on sustainability. Helmersson...

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Textile-to-textile recyclers form new T2T Alliance

In a bid to support Europe’s circular economy policies such as the Ecodesign for Sustainable Products Regulation (ESPR), leading textile-to-textile recyclers Circ, Circulose, RE&UP and Syre have formed a new T2T Alliance. “Textile waste is a growing challenge in Europe and beyond, with less than 1 percent of the textile fibre market coming from...

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Circulose appoints Sara Diez Jauregui and Kalyan Madabhushi to its board

Circulose has appointed Sara Diez Jauregui and Kalyan Madabhushi to its board of directors, following the recent appointment of chair Helena Helmersson. The company said in a release that Sara Diez Jauregui offers extensive experience with leading fashion and apparel brands, while Kalyan Madabhushi brings a notable career at Aditya Birla Group,...

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Circulose taps former H&M CEO as chairman

Material manufacturer Circulose has announced the appointment of Helena Helmersson as the new chairman of the board, a position she will take up following her tenure as chief executive officer of Swedish retail giant H&M Group. Helmersson will be joined by Jonatan Janmark, who has been named chief executive officer at Circulose – formerly...

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Altor rescues textile recycling company Renewcell

Swedish investment firm Altor has acquired the remaining assets of Swedish textile-to-textile recycling company Renewcell, which filed for bankruptcy in February. In a statement, the new owners said they plan to ensure the company’s pioneering cotton recycling technology “continues to thrive on a global scale” by rebranding as Renewcell’s...

Fashion

Inditex to acquire 2,000 tonnes of recycled cotton waste

Zara-owner Inditex is acquiring the first available 2,000 tonnes of fibre made from Circulose, produced by Swedish company Renewcell from recycled cotton textile waste. The retail group said it has signed an agreement with fibre producer Tanshang Sanyou, which carries out the industrial process of transforming the pulp into textile fibre, to...

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Renewcell starts first commercial textile-to-textile recycling plant

Swedish recycling company Renewcell is well known in the textile industry, most notably for upcycling cellulosic textile waste, such as cotton clothes, and transforming it into its new material Circulose. Since its foundation in 2012, it has partnered with companies like H&M, Aditya Birla, Tangshan Sanyou, Levi’s, Ganni, Daiwabo Rayon and...

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Fashion

Copenhagen Fashion Week unveils emerging designer support scheme

Copenhagen Fashion Week, which runs from August 9 to 12, has named A. Roege Hove, Latimmier and P.L.N. as the first three brands to take part in its new emerging designer incubator ‘CPHFW NewTalent’ supported by Circulose. The scheme aims to support “visionary talent of the Nordics,” explains Copenhagen Fashion Week, and has been established to...

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Fashion

Ganni unveils three new ‘Fabrics of the Future’

Danish fashion brand Ganni is introducing three new fabric innovations as part of its ‘Fabrics of the Future’ initiative to its collections to assist its ambitions of a 50 percent absolute carbon reduction by 2027. The three new sustainable and innovative fabrics are Mylo, Stem and Circulose, which will feature in limited-edition releases aimed...

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Fashion

Levi’s unveils its most sustainable jeans to date

Global denim brand Levi’s has launched its most sustainable jeans ever, made from organic cotton and Circulose, a breakthrough material made from worn-out jeans. The sustainable jeans represent more than five years of research in circular denim design for the brand and will be available as part of its Wellthread line in the classic 502 tapered...

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H&M introduces Circulose as its latest sustainable initiative

Circulose, one of H&M's most recent initiative to make it's clothing more sustainable, is a natural material made from the cellulose in worn-out clothing. From worn-out jeans to a fancy new dress, the launch of Circulose is on step closer to closing the loop on fashion. Video source: H&M, via Youtube.

Fashion

H&M to be first retailer to use recycled material Circulose

H&M Group has said it is to become the first retailer to use Circulose, a newly patented material made from discarded textiles, in a dress in its upcoming Conscious Exclusive collection - marking the first time chemically recycled fibres are used in garments sold at scale. The material has been pioneered and produced by re:newcell, a company H&M...