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Fashion |Interview

"It always comes down to price:" Liz Hershfield on the real barriers to US cotton

There are countless sustainability initiatives across the global fashion industry, but who is truly driving that transition? Are their efforts visible to the public or not? In this series, we interview changemakers, consultants, sustainability experts, and activists in fashion to see what we can learn from their work. In this edition of...

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Retail

Cotton USA ties up with Shoppers Stop

Cotton USA has entered into a retail partnership with Shoppers Stop. This involves a month long in-store promotion and is aimed at increasing consumer awareness about US cotton-rich apparel and gradually moving towards creating an exclusive line of labeled merchandise. The promotion will take place in five stores across Delhi/NCR, Mumbai and...

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Fashion

Cotton USA to launch in India

Cotton Council International (CCI), the international division of the National Cotton Council of America, is all set to introduce its flagship brand Cotton USA to India. CCI's mission is to increase exports of US cotton, cottonseed and cotton manufactured in the US. Under its Cotton USA brand, it promotes US cotton fibre and manufactured cotton...

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