Cotton USA to launch in India

Cotton Council International (CCI), the international division of the National Cotton Council of America, is all set to introduce its flagship brand Cotton USA to India.

CCI's mission is to increase exports of US cotton, cottonseed and cotton manufactured in the US. Under its Cotton USA brand, it promotes US cotton fibre and manufactured cotton products in more than 50 countries globally.

The Indian textile industry, with its primary cotton focus, hopes to tackle some of the challenges it faces like cotton price fluctuation, the inconsistent quality of indigenous cotton and over-dependence on monsoons through the new initiative. There is a huge requirement of high quality cotton in India, with cotton accounting for nearly 54 percent of total fibre consumption in 2014.

“The Indian textile and apparel market is now more than 100 billion US dollars and growing at a healthy rate, and it has potential to double its export share from present 5 percent to 10 percent in the next 10 years. We see a huge potential in this market and hence bring the best quality cotton to the Indian consumers,” said CCI's senior advisor David B. Collins.

“The Cotton USA trademark promises to deliver: purity, quality and responsibility,” said CCI in a press release, explaining that products with the Cotton USA tag are “clean, non-irritating and safe”.

“Consumers are well aware and conscious about what they are wearing and are looking beyond just the end product; they want superior quality fabric assurance. US cotton is seen by many as the best in the world, so when this premier cotton is combined with prestigious product developers, the result is truly top-of-the line, the best of the best,” said Renu Aggarwal, CCI's India representative.

The Indian textile industry is catching up by using premium quality for raw materials, fabrics and innovation according to Aggarwal, to stay competitive and achieve greater consistency in terms of cotton quality, products and prices.