Cruelty Free International news and archive

Neäl & Wølf becomes Leaping Bunny approved

Lancashire-based professional haircare brand Neäl & Wølf has been Leaping Bunny approved by Cruelty Free International, the leading organisation working to end animal testing. Leaping Bunny is the globally recognised gold standard for cruelty-free products and requires brands to go above and beyond laws restricting animal testing. Neäl & Wølf is...

Business|Beauty Featured

The Body Shop joins Cruelty Free International to "reignite fight against animal testing"

Beauty retailer The Body Shop is partnering with Cruelty Free International and calling for the UK government to halt the “silent reintroduction” of animal testing. The move comes as new research from The Body Shop reveals that the British public is not aware of the UK government’s silent change in policy made in 2019, which is once again...

Business|Beauty

Avon starts its journey to becoming Leaping Bunny approved

Global cosmetics company Avon is partnering with Cruelty Free International to start the process of becoming Leaping Bunny approved, underling its 30-year commitment to animal welfare. Cruelty Free International’s Leaping Bunny programme is the globally recognised gold standard for cruelty-free products, with requirements that go above and...