CRUISE news and archive

Gucci to show Cruise collection at Tate Modern in London

Gucci has announced that its Cruise 2025 show will be held at London's Tate Modern on May 13. Creative director Sabato De Sarno, who took over the luxury brand's helm in January last year, will present his first cruise collection in this iconic venue. London follows in the footsteps of Seoul, where Gucci showed it previous Cruise collection at...

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Dior to present cruise collection in Scotland

French luxury fashion house Dior is heading to Scotland to present its cruise 2025 collection at Drummond Castle in Perthshire near Crieff, described as a “historic architectural treasure”. The cruise show will take place on June 3, with the Renaissance-style gardens of the Scottish castle serving as the backdrop for Dior’s creative director...

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Louis Vuitton to show cruise collection in Barcelona

Louis Vuitton has confirmed that its Cruise 2025 show is set to take place in Barcelona on May 23, initiating a broad collaboration between the luxury brand and the Spanish city. The event will showcase the latest collection by Nicolas Ghesquière, the artistic director of women’s collections at Louis Vuitton since 2013. Alongside the fashion...

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Gucci to host Cruise show in London during May

Italian luxury house Gucci is set to take on the city of London. England’s fashion capital will play host to the brand’s next Cruise show, with an event scheduled to take place on May 13. According to the fashion house, the choice of location is an intentional tribute to Gucci’s “profound connection to the British capital”. Noting that London...

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Chanel to show Cruise 2025 collection in Marseille

Chanel is set to make a return to showcasing in the south of France, opting for Marseille as the venue for its 2025 cruise collection on May 2nd. After previous outings in Les Baux-de-Provence (2021) and Monte Carlo (2022), the Parisian fashion house continues its tradition of choosing picturesque locations. Marseille, a well-known seaside city,...

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Versace unveils collaboration with Dua Lipa in Cannes

Italian fashion house Versace took over Cannes to present its cruise 2023 collection co-designed with singer Dua Lipa featuring heritage butterfly prints, pastel hues and house codes from the ‘90s. The high summer collection entitled ‘La Vacanza’ showcased Donatella Versace’s and Dua Lipa’s shared vision of an elegant Italian vacation,...

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Dior channels Frida Kahlo in Cruise 2024 collection

As the archways of the Antiguo Colegio de San Ildefonso lit up, luxury brand Dior unveiled its Cruise 2024 collection reflecting the heritage of the museum’s home country of Mexico. The iconic venue for the show was selected due to its ties to Mexican artist Frida Kahlo, who was at the core of creative director Maria Grazia Chiuri’s latest...

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Gucci merges South Korean heritage with its own design codes for Cruise 2024 collection

Italian luxury house Gucci took to Gyeongbokgung Palace in Seoul, South Korea, this week to present its Cruise 2024 collection, where it attempted to merge its own historic design codes with those of the East Asian region. In what the luxury label said was a “shared style language”, the collection looked to reflect Gucci’s own community brought...

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Gucci unveils more details of its upcoming Seoul show

Gucci has revealed further details about its upcoming cruise 2024 show in Seoul, South Korea. The show is set to take place on 16 May, a day later than previously announced, at the Gyeongbokgung Palace. The palace's main hall, known as Geunjeongjeon, is a historically significant location in South Korea, built in 1395 and used for important...

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Chanel to unveil next cruise collection in Los Angeles

French luxury house Chanel is returning to California to showcase its 2023/24 cruise collection in Los Angeles. In a statement, Chanel said that its cruise showcase on May 9 will “mark a new chapter” in its shared history with the US, noting that it presented its 2007/08 cruise collection designed by its late creative director Karl Lagerfeld...

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Gucci to present Cruise collection in South Korea

Gucci confirmed it will stage its cruise collection in Seoul on May 15th, 2023. The Italian luxury house cancelled a runway scheduled last month after a harrowing Halloween street incident saw 150 people die in the South Korean capital. By announcing its cruise collection ahead of time, which takes place mid next year and follows the men's and...

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Cruise collections: Louis Vuitton shows in La Jolla, San Diego

As it customary with the cruise season, many luxury houses tend to show their mid-season collection in faraway markets and lands, a boost to local PR endeavours, brand building, client relations and sales. Louis Vuitton this week showed in San Diego, at the prestigious Salk Institute in La Jolla. In a statement Nicolas Ghesquière, Artistic...