Decathlon news and archive

Decathlon appoints CEO for newly merged UK and Ireland business

Sportswear giant Decathlon has named Elena Pecos as chief executive officer of its UK and Ireland business. The retailer confirmed the news in a LinkedIn post, in which it said her appointment marks the creation of a new leadership structure, merging the teams of the two regions. Pecos has been at the helm of Decathlon Ireland since January...

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Retail

Decathlon bets on its compact stores and opens a new City store in Paris

The sports retailer Decathlon is strengthening its local strategy by opening its ninth Parisian store. The address is integrated into a Boulanger store, a chain specialising in household appliances and multimedia, occupying an entire floor. Located on Rue de Rennes, in the sixth arrondissement of Paris, the new Decathlon store represents the...

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Decathlon to triple India sourcing to 3 billion dollars by 2030

French sports retail giant Decathlon announced on Tuesday its ambitious plan to significantly increase its sourcing of goods from India for global operations, targeting 3 billion dollars by 2030. This substantial growth marks a strong commitment to India's "Make in India" vision, leveraging local production capabilities to serve both the...

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Apollo acquires 30 percent stake in TradeInn

Madrid – Spanish sportswear e-commerce platform TradeInn welcomes a new minority partner. US investment firm Apollo Global Management has acquired a 30 percent stake, previously held by Spanish private equity firm Suma Capital. French sporting goods retailer Decathlon had also expressed interest in this stake. Reports surfaced in late July 2024...

Fashion

Decathlon partners with Rheon Labs on next-gen sports apparel

Global sporting goods retailer Decathlon has announced a global partnership with British materials technology company Rheon Labs to bring advanced material science to apparel for “everyday sport”. The collaboration will allow Decathlon access to Rheon Labs’ technology platform, including current and future innovations in strain-rate sensitive...

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Tax loophole: Decathlon expresses concern over potential CIR decrease in France

As the French government addressed the 2026 budget, the subject of tax credit cuts resurfaced within local media. Among these, a potential decrease in the CIR (Crédit d'Impôt Recherche) could significantly impact companies in the fashion and sports sectors, such as French sporting goods retailer Decathlon. Concerned by the issue, Decathlon...

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John Lewis, Decathlon and Tapestry join Ellen MacArthur’s Fashion ReModel project

A number of established brands and fashion groups have joined in the second cohort of the Ellen MacArthur Foundation’s The Fashion ReModel project. Among the new names are sportswear retailer Decathlon, British department store John Lewis and US luxury group Tapestry. Secondhand marketplace Ebay and Colombia textile manufacturer Crystal S.A.S...

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H&M, Zalando, Zara, leaders in cross-border fashion e-commerce in Europe

H&M, Zalando, Zara and Decathlon are among the most successful companies in terms of cross-border e-commerce in Europe, according to a recent report by Cross-Border Commerce Europe. FashionUnited takes a look. The specialist company revealed its latest annual ranking of the top 500 European cross-border online shops in the seventh edition of its...

Retail

Myprotein’s clothing line launches in Decathlon stores in the UK

MP Activewear, the clothing line from sports nutrition brand Myprotein, part of e-commerce group THG Plc, is launching in Decathlon stores across the UK. The partnership marks the first clothing partnership between Myprotein and a major retailer and MP Activewear’s first move into physical retail, with the e-commerce group adding that further...

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Decathlon Group achieves 16.2 billion dollars urnover in 2024

Decathlon Group realised revenue growth in fiscal year 2024. The French sporting goods retailer critically examined its expenditures that year, limiting the impact of cost inflation. Optimising operational costs remains a priority for the coming fiscal year to support long-term growth, according to the filed annual report. Decathlon operates in...

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Javier López appointed new CEO of Decathlon

Sportswear multinational Decathlon has restructured its leadership, appointing Spaniard Javier López as the company's new CEO. This appointment follows Julien Leclercq's naming as Chairman of the Decathlon Group last February. With a 26-year trajectory within the sportswear company, Javier López has held the position of Global Chief Value Chain...

Fashion

Decathlon officially starts making fashion

It may not seem like it, but it's a first. After a discreet test period in 2024, retailer Decathlon is stepping out of its comfort zone and launching a clothing line officially intended for everyday wear, rather than sports. A collection for men, women, and unisex that alternates sweatshirts, t-shirts, zip-up jackets, and leggings. Decathlon...