Decathlon news and archive

Decathlon appoints CEO for Central, Eastern, and Southeastern Europe (CESEE)

Decathlon has promoted André Weinert to the role of CEO for Central, Eastern, and Southeastern Europe (CESEE). Weinert is a Decathlon veteran, joining the sportswear giant in 2003 and working his way up the ranks before becoming the CEO of Decathlon Germany in September 2019. He was credited with leading the German business through the pandemic,...

Fashion Featured

How Decathlon aims to scale the mountain of sustainability

In 2022, 23 percent of the company's own products met at least one of the criteria and were given the Ecodesign label. The remaining product range needs to be redeveloped for it to carry the label. However, this is not always possible, which means that the developers have to create an alternative product. A rocky road for alternative materials...

BusinessFeatured

McKinsey sporting goods report 2023: 'Preserve demand and build resilience'

The World Federation of Sporting Goods Industry (WFSGI) and McKinsey & Company have teamed up once again to present their annual sporting goods industry report. Its title highlights the need of the hour - “Sporting Goods 2023 – The need for resilience in a world in disarray”. The third edition of the report looks at the dynamics driving...

Business

H&M, Inditex and Mango among retailers establishing textile waste association

Decathlon, H&M, Ikea, Inditex, Kiabi, Mango and Tendam have partnered to create the Association for Textile Waste Management, with the aim of managing clothing and footwear waste generated in the Spanish market. Through association with the Collective System of Extended Producer Responsibility (SCRAP) legislation, the group wants to boost...

Business

H&M and Decathlon to adapt sustainability claims following report by Dutch watchdog

H&M and Decathlon are set to adjust or take down certain sustainability claims on their clothing and websites after a report by the Netherlands Authority for Consumers and Markets (ACM) said their use of such claims was “unclear”. The two chains have pledged to inform consumers more clearly in order to minimise the risk of misleading practices,...

Business

Zalando and Decathlon join in backing footwear recycling programme

Zalando and Decathlon have linked with Groupe Eram, and Revalorem to back the launch of a programme to recycle the soles of shoes at the French technology centre, Cetia. The group, together with France’s Nouvelle-Aquitaine region, are investing one million euros to help accelerate the creation of the programme, which is also open to other brands...

PeopleFeatured

Decathlon taps IKEA digital chief as new CEO

French sporting retail group Decathlon has named Barbara Martin Coppola as its new CEO, effective mid-March. Coppola is a French and Spanish binational with over 22 years of experience at some of the world’s biggest digital and tech businesses, having held senior positions at the likes of Google, YouTube and Samsung. She joins from Swedish...

Business

Decathlon to rent out skiwear via Hirestreet

UK rental platform Hirestreet has announced a new partnership with activewear retailer Decathlon, which will see the sporting goods giant begin offering skiwear and outerwear for rent. A total of 18 different styles will be available through the Hirestreet site’s edit, including high-performance ski and hiking jackets and trousers for women. The...

Retail

Sports retailer Decathlon expands India business

Since 2013 Decathlon has expanded its business tenfold in India. The sports brand opened its first cash-and-carry format and wholesale store in 2009 in India. It got approval for single-brand retailing in 2013 and changed its business model from wholesale to retail. Since then, the company has added more than 50 stores. The brand has emphasized...

Retail

Decathlon emerges No 1 in India’s sports gear retail space

French sporting goods retailer Decathlon which had entered India in 2009, has also become India’s second-largest single-brand retailer after Xiaomi. Decathlon’s revenue was Rs 1,278 crore for 2018. The company made a profit of Rs 33.8 lakhs, the first in India for the retailer since it began operations in the country about a decade ago. In...

Fashion

Decathlon makes U-turn following hijab controversy in France

Athletic brand Decathlon has given up launching its sports hijab in France, after the product caused so much controversy the company received a “wave of insults” and “unprecedented threats”. Already sold in Morocco, the hijab designed to increase “comfort” when practising sports was scheduled to hit French stores next month. However, French...

Apparel

Yonex to open exclusive stores in India

Japanese sports equipment brand Yonex plans to open exclusive chain stores in India. Keeping the demand for sports equipment and apparels in mind, the brand will enter the segment, which already has established players like Adidas, Puma, Reebok among others. Singapore-based Sunrise & Co, distributor of Yonex products in several Asian markets as...