Desigual news and archive

Desigual partners with Masha Popova to reinterpret archive, accelerate UK growth

Desigual presents its first collaboration with London-based Ukrainian designer Masha Popova. The collection will be available at all the brand's points of sale from February 17. Founded in Barcelona in 1984, the Spanish brand is undergoing a transformation that encompasses its collections, image and operating model. The aim is to reconnect with...

Retail

Desigual returns to India via Myntra partnership

Madrid – Desigual is making another attempt to penetrate the Indian market. The company, founded by Thomas Meyer, has resumed operations there through a new partnership with the Indian e-commerce platform and marketplace, Myntra. Under this agreement, the Spanish fashion multinational will once again begin selling its products in the country via...

Fashion

Desigual advances premiumisation strategy, partners with Egonlab for collection

Madrid – Desigual has just announced the upcoming launch of a capsule collection, co-developed with the Parisian house Egonlab, founded by creative duo Florentin Glémarec and Kévin Nompeix. This collaborative project is part of the brand's ongoing 'premiumisation' strategy. This strategy has already led the Thomas Meyer-owned brand to launch its...

Featured

Fashion

Desigual unveils new “Studio” line from Barcelona

Barcelona – Following the catwalk show in June 2024, which marked a new chapter for the brand founded by Thomas Meyer, Desigual held another runway presentation on Wednesday, September 10, again in Barcelona (Spain). This showcased the first collection of its new premium line: “Desigual Studio”. Held within the “Nau de Turbines” at Barcelona’s...

Fashion

Desigual and Botter collaborate on 'High Tides' capsule collection

Madrid – Desigual is staying true to its roots while embracing fresh creative expressions within the framework of traditional clothing. The brand has teamed up with Dutch label Botter to create a collaborative capsule collection, available first to members of the Desigual Club. Originally announced in mid-July by the Spanish brand and...

Featured

Fashion

Desigual embraces artificial intelligence to expand its creative universe and optimise its operations

The emergence of generative artificial intelligence (AI) in the fashion industry has been as rapid as it has been provocative. First came astonishment, then experimentation, and finally, a more critical stage in which many brands are asking themselves: what role do we want to play in a creative ecosystem increasingly mediated by this technology?...

Fashion

Desigual elevates its offering with new premium line, ‘Studio’

Madrid – Spanish fashion multinational Desigual announced the launch of ‘Desigual Studio’, a new premium fashion line. This launch builds upon the brand’s diversification and repositioning strategies, elevating its market value. The line will officially debut at a catwalk show in Barcelona this September. Founded in Barcelona in 1984, Desigual...

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Business

Desigual opens call to participate in the fourth edition of its startup acceleration program

Madrid – Launched in 2021 as a start-up accelerator, and subsequently reconstituted as a true innovation hub, Desigual has just announced the opening of applications for the fourth edition of its "Awesome Lab" programme. This initiative will once again seek out emerging companies with the potential to disrupt and generate a tremendous positive...

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Business

Desigual introduces first on-demand collection powered by AI

Spanish retailer Desigual has unveiled its first ever on-demand collection with pieces devised via its creative team and the use of artificial intelligence (AI). Through the on-demand model, which notably is rarely adopted by such large-scale global brands, Desigual said that it is looking to explore new ways of engaging with customers and...

Fashion

Item of the week: the slip dress

What it is: While initially made to be an item of underwear or sleepwear, the slip dress has taken on a new form in recent years as the rise of outerwear lingerie becomes a norm among trends. A slip dress refers to a dress that usually takes on the appearance of an underslip, typically complete with thin straps. The item can appear both as a...

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Fashion

Item of the week: the plaid skirt

What it is: While the plaid skirt is most regularly linked to pop culture of the late 90s, its history is more complex than that. The pattern, also often known as ‘tartan’, descends from 18th century Scotland, where it was used by the Jacobite army, an anti-British group. Over time, however, the symbolism that comes with plaid has evolved over...

Fashion |INTERVIEW

Desigual wants to "attract and retain the best talent" through its annual Young Talent programme

Since September, a new group of young talents have been working at the headquarters and logistics centres of the Spanish fashion multinational Desigual, which for some years now has been committed to incorporating recent graduates into its team through what is known as its Young Talents programme. Through the programme, Desigual aims to promote...