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Digital Brands Group bets on 36 billion dollar sports merchandise market as NIL sector booms

The global licensed sports merchandise market is a rapidly growing segment of the wider apparel industry. The sector, valued at 36.4 billion dollars in 2024, is expected to increase in value to 49 billion dollars over the next five years, according to Grand View Research, as the number of sports enthusiasts and their fervour for casualised...

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