Digital Fashion news and archive

Clo Virtual Fashion partners with Shima Seiki

Shima Seiki, a knitting solutions provider and the developer of Apexfiz Design software, has joined the Clo ecosystem partnership program (EPP) from Clo Virtual Fashion. Apexfiz Design software supports several design functions, including pattern creation, color development, and textile simulations, making it a strong complement to Clo’s digital...

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Business|Interview

AEO, trust signals, and digital assistants: Adapting fashion brands to the new rules of AI shopping

AI commerce is quickly becoming a norm in fashion. As consumers increasingly turn to AI assistants for product discovery and recommendations, brands are being encouraged to rethink their approach to digital shopping journeys. Traditional search and e-commerce funnels are shifting towards AI-led experiences that prioritise speed, relevance and...

Fashion

Coach launches collection in ‘The Sims 4’ gaming platform

American fashion and accessories brand Coach has launched a co-created open-access designer collection in the ‘The Sims 4’ gaming universe, marking a new step in the brand’s growing exploration of video games and expansion of its digital presence. The collection introduces wearable items from Coach’s ready-to-wear line, including the brand’s ‘...

Fashion

AI pendants back in vogue at tech show after early setback

Pendants and brooches packed with artificial intelligence abounded at the Consumer Electronics show, using cameras and microphones to watch and listen through the day like a vigilant personal assistant. The return of the wearable tech comes about a year after the discontinuation of a Humane AI Pin panned by reviewers after it was launched amid...

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Business

Nike quietly offloads virtual sneaker subsidiary RTFKT

Sportswear giant Nike has sold RTFKT just over a year after it shuttered the virtual sneaker subsidiary. The move comes as the company continues to refocus on its sportswear business under the guidance of chief executive officer, Elliott Hill. Nike confirmed the news in a statement initially issued to The Oregonlive, in which it said the sale,...

Fairs

Micam presents a data-driven trend guide and area generated by AI

Micam has leveraged artificial intelligence to create a trend guide. "Purchasing future bestselling products while reducing unsold stock and optimising commercial and environmental impact is not magic. It is a service offered exclusively by Micam, the first international trade show to present a data-driven trend guide and area generated by...

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People

Lorenzo Bertelli (Prada): "thanks to AI, we will finally be able to value people who work with their hands"

Scandicci (Florence, Italy). “Technology and artificial intelligence will give us efficiency and free up time for high value-added work,” stated Lorenzo Bertelli, chief marketing officer and head of corporate social responsibility for the Prada Group, and the future CEO. Bertelli was in Scandicci in November, together with current CEO Andrea...

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Business

Future Snoops: “AI can become one of the most powerful sustainability tools we have”

“The future isn’t predetermined. The impact of AI depends entirely on how we choose to use it. If we’re intentional, if we design responsibly and act with purpose, AI can become one of the most powerful drivers of sustainability in the decade ahead,” said Emma Grace Bailey, director of sustainability at Future Snoops (FS), during the trend...

Fashion

Dentsu highlights digital fashion education collaboration with Roblox and Bunka Fashion College

Japanese advertising and innovation firm Dentsu Group has showcased a collaborative project that bridges physical and digital fashion education, developed with Bunka Fashion College and immersive social platform Roblox. The initiative is part of Dentsu’s efforts to support future creative talent through its House of Creators programme, offering...

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Fairs

Pitti Immagine revamps event calendar: Pitti Bimbo joins Pitti Filati, E-p summit condensed

Pitti Immagine is rationalising its trade fair calendar. This begins with Pitti Bimbo, which will take place at the Fortezza da Basso in Florence on January 21 and 22. It will run simultaneously with Pitti Filati, a trade show starting on January 21 and closing on January 23. The fair dedicated to fashion technology is also being reduced to a...

Culture

PFW: FabriX exhibition at the Palais de Tokyo merges fashion and digital art

During Paris Fashion Week in September 2025, the exhibition “Fashion Meets Future: Designing Tomorrow, Defining Today” brings together fashion designers (Kevin Germanier, AlainPaul, Caroline Hu and Didu) and artists specialising in digital creation. The aim is to create a bridge between contemporary fashion creations and digital art. The...

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Business

New petition in the UK seeks protection for models against unauthorised use of AI

A new petition has been launched in a bid to protect models from the unauthorised use of artificial intelligence (AI). The fast-growing technology, which remains largely unregulated, has raised concerns over its potential to exploit a model by creating their likeness without their permission. Established by the British Fashion Model Agents...