The future of shopping is coming. A physical portal into the world's first virtual shopping universe, called xydrobe, is launching in 2023. What is a xydrobe? Developed for Web3, the xydrobe is a digital landscape enhanced by VR where real products can be shopped and purchased. Inside the seasonal landscape of a xydrobe are branded concessions...
23 Sept 2022
Fashion talent management company Elite World Group (EWG) has announced it will be introducing photorealistic 3D avatars to its offer in collaboration with Italian avatar firm, Igoodi. The metaverse-based tool, which utilises Web3 technology, aims to create avatars that portray a lifelike digital version of a physical person. The feature...
Chinese e-commerce company Alibaba is set to celebrate five years of its Tmall Luxury Pavillion, an online shopping platform for luxury brands, with the launch of digital experiences. To celebrate, the company will be heading into the metaverse alongside global luxury labels for an augmented reality (AR) fashion show and an exhibition using...
22 Sept 2022
The ‘phygital’ concept is a one being rapidly adopted by brands, retailers and designers alike, and sees the merging of physical and digital activations, such as in-person events shown in the digital world or vice versa. Its integration into various marketing strategies has been adopted by a number of big name brands, including Tommy Hilfiger,...
Dundas has announced that it will be the next brand to join virtual world platform Roblox via a partnership with digital fashion retailer DressX. The fashion brand has launched, together with DressX, a collection of six digital wearables utilising Roblox’s Layered Clothing technology, which aims to offer hyperrealistic and inclusive clothing for...
12 Sept 2022
For its 60th anniversary, the Council of Fashion Designers of America (CFDA) will be making its first steps into the metaverse and Web3 world with an exhibition and collection of non-fungible tokens (NFTs). The initiative comes as part of a collaboration with metaverse platform The Sandbox, with support from Polygon Studios and creative...
9 Sept 2022
LA-based modelling agency Photogenics has announced the launch of a new Avatar division, allowing brands to further explore the digital world while enabling models to monetise their careers beyond the physical. Engineered alongside designers Nina Hawkins, also known as Ninocence of Lilium Labs, and Horizon Lab’s Sage Morei, with the help of John...
Digital fashion retailer DressX has announced a new partnership with Zepeto which sees it launch a collection of digital-only wearables through the online metaverse platform. The retailer has worked together with Zepeto’s virtual fashion influencer Monica Quin on five digital looks created using Quin’s signature colour palette. The line will be...
1 Sept 2022
Bulgari has revealed an exclusive virtual world within the metaverse platform Zepeto offering visitors both online and offline experiences. The online space includes a pop-up store, ‘Bulgari Sunset in Jeju’, and a café each based on the Italian luxury brand’s real life retail location on South Korea’s Jeju Island. Within the world, users can...
The Seattle NFT Museum has unveiled the topic of its upcoming exhibition, ‘Pixel and Thread’, set to take place between September 9 and November 3. “In this exhibition, we set out to highlight creators and collectives that are making bold expressions of fashion and new representations of ‘brand’ on the blockchain,” said Joana Kawahara Lino,...
29 Aug 2022
Digital design has allowed for new doors to be opened for designers and creators looking to enter the fashion industry through alternate means. Despite tools and technology continuing to develop for this fairly new method of creation, the medium comes with almost limitless design opportunities and provides creators with a free range of...
26 Aug 2022
Kickers UK is launching its latest marketing campaign via gaming platform Roblox. The footwear brand has announced a reworking of its traditional ‘back to school’ marketing efforts, with a campaign that aims to nurture children’s self-expression and creativity using the Roblox metaverse. Kickers partnered with Dubit, a digital development...
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