Digital Fashion news and archive

Adidas launches digital products on Roblox

Sportswear brand Adidas has opened up a digital pop-up store on the metaverse gaming universe Roblox, carrying officially licensed digital clothing and bespoke outfits for the platform. The Adidas pop-ups will appear in various Roblox experiences, including Princess Dress Up Obby, Cotton Obby!, Seaboard City, Theme Park HeideLand, Noob Train,...

People

Blueberry names stylist Kate Young as a senior advisor

Female-led digital fashion house Blueberry has announced that celebrity stylist Kate Young, who has dressed Hollywood stars, including Dakota Johnson and Scarlett Johansson, is joining the company as a senior advisor. In a statement, Blueberry said that Young would bring her expertise in traditional fashion and styling to the digital fashion...

Business

Web Summit: IWC Schaffhausen on the tokenization of physical products and loyalty

Lisbon - How are efforts in leveraging blockchain, NFTs, and tokenization enhancing customer experiences, building loyalty, and adapting to changing market trends? It is this question that IWC Schaffhausen has attempted to answer through the ongoing integration of new digitally enhanced initiatives at the company. Speaking at tech conference Web...

Business

Lacoste dives into the virtual world to celebrate its 90th anniversary

French fashion brand Lacoste has partnered with 'The Sandbox', a subsidiary of Chinese game software company Animoca Brands, seeing it step into the virtual world on its 90th anniversary. The Sandbox created a platform that allows people around the world to play together, the press release said. The virtual world features themed locations such...

Business

Balmain introduces virtual fitting with Bods partnership

French luxury house Balmain has introduced customised and virtual fitting to its e-commerce site via a collaboration with tech firm Bods. Founded by Christine Marzano in 2021, Bods offers retailer’s 3D digital styling technology utilising artificial intelligence (AI) that allows clients to virtually try-on, style and accessorise pieces from...

BusinessFeatured

Web Summit: The Fabricant reveals plans to launch digital clothing via Zoom

Lisbon - One of the new products that The Fabricant will launch next year will be digital clothing for Zoom. This was revealed by Adriana Hoppenbrouwer, co-founder and chief marketing officer of the digital fashion company on Wednesday at Web Summit, the technology conference taking place in Lisbon this week. Hoppenbrouwer stated that as many as...

Fashion Featured

Roblox report: Digital self expression continues to determine metaverse trends

Metaverse gaming platform Roblox is still holding onto the reins when it comes to the digital world, continuing to come out on top as one of the most lucrative and populated sites, reporting over 200 million average monthly players beginning October. It is this expansive audience that allows it to garner such a vast understanding of the regular...

FashionPress Release

Brand New Vision, Digital Fashion Group to establish first ‘digital learning hub’

Two platforms for digital fashion, Brand New Vision (BNV) and The Digital Fashion Group (TDFG) announce a strategic partnership, which sets out to establish the first Digital Learning Hub for digital fashion creation. This hub represents a new Web3 benchmark, and a convergence between education, creativity, and digital fashion. By joining...

Business

Shopify and WPP join forces to help brands scale

Global marketing and communications company WPP has unveiled a strategic partnership with e-commerce giant Shopify to harness the power of its platform for enterprise clients. The collaboration aims to co-develop products, combining WPP's vast network of over 13,500 commerce experts with Shopify's platform to assist ambitious brands in achieving...

Fashion Featured

Paris Fashion Week SS24: Anrealage shines with luminous technology

For Anrealage’s spring/summer 2024 collection, which relied on special fabrics that change colour thanks to photochromy, Japanese designer Kunihiko Morinaga sent out the message of futuristic fashion in what was the precise characteristic of a creative approach. The show for Anrealage's SS24 collection, held at the Yoyo (Palais de Tokyo) during...

Fashion Featured

Digital fashion house Accidental Cutting takes LFW

Madrid - While the new edition of Milan Fashion Week gets underway, we take a look back to the most recent London Fashion Week that just ended to discover the latest proposal presented within its official programme by Accidental Cutting. The experimental fashion firm of the Spanish designer and creative Eva Iszoro was part of the activations and...

Fashion

FabriX hosts digital fashion event for emerging designers at LFW

Hong Kong’s FabriX came to London Fashion Week over the past week via a partnership with the British Fashion Council (BFC) that saw the launch of an event aiming to bolster the presence of 17 emerging designers. The company’s showcase was open to visitors throughout the duration of the fashion week at the Old Selfridges Hotel, where a new “try...