Tommy Hilfiger partners with virtual marketing company for future digital ventures
American designer Tommy Hilfiger, together with Hilfiger’s investment company HV Advisors, revealed the brand will be partnering with Elite World Group (EWG) Virtual to invest in virtual talent and experiences and expand the organisation’s reach. The partnership will utilise EWG’s digital technology and emerging media and likely expand the...
10 hours ago
Balenciaga launches collection with Fortnite video game
French fashion house Balenciaga is teaming up with online video game Fortnite to launch a digital and physical collection. Fortnite, part of American video game developer Epic Games, is bringing the high-fashion brand into its virtual world. Items available for gaming characters to wear are based on a real collection from Balenciaga, made in...
21 Sep 2021
In Another World - The First Digital Meta Gala
Crypto Fashion Week presented its first Meta Gala, followed by an auction of digital costumers in a technology-led presentation of extravagant proportions. Inspired by the form of New York’s Met Gala, the first virtual Meta Gala took place during Crypto Fashion Week (CFW) presenting a number of extravagant garments, which were auctioned off...
21 Sep 2021
Whering founder Bianca Rangecroft on extending the lifecycle of clothes
Digital wardrobe app Whering has come a long way since its launch in June 2020. It has attracted more than 35,000 users, launched a Caring Partners feature with a range of care, repair and donation services and most recently opened apop-up in Sohoas a curated space and educational hub for all things sustainable fashion. FashionUnited caught up...
16 Sep 2021
Drest partners with Cartier and adds jewellery and watch mode
Luxury styling game Drest is launching a new jewellery and watch mode alongside an exclusive partnership with Cartier, highlighting its Clash [Un]limited collection. The new mode allows fine jewellery and watches to enter the mobile gaming world with new detailed and enhanced gameplay features that enable Drest players to style jewellery and...
14 Sep 2021
Zara Larsson to host Ellesse shoppable digital concert
Swedish singer Zara Larsson is set to host a live concert on TikTok in partnership with the Italian sportswear brand Ellesse, following on from the label’s announcement that the star will also be it’s brand ambassador. As the face of it’s autumn/winter 2021 campaign Larsson, who boasts over six million global streams on Spotify, will display the...
10 Sep 2021
Karl Lagerfeld launches first NFT collectable on The Dematerialised
In collaboration with Web3 digital fashion marketplace The Dematerialised, luxury fashion house Karl Lagerfeld will be releasing a non-fungible token (NFT) in the form of digital figurines inspired by the late designer. Launching today, the NFT coincides with what would have been Lagerfeld’s birthday and marks the houses first exploration of...
10 Sep 2021
Video: Nastya Nekrasova at MBFW
In this video, fashion designer Nastya Nekrasova has presented her digital fashion collection at Mercedes-Benz Fashion Week (MBFW) in Berlin.Watch the video below. Video: MBFW.berlin via YouTube Photo credit: MBFW.Berlin, Facebook
9 Sep 2021
Video: Fashion Council Germany discusses fashion and digitalisation
In this video, the Fashion Council of Germany has discussed the topic of fashion and digitalisation in the fashion industry. Watch the video below. Video: MBFW.berlin via YouTube Photo credit: MBFW.Berlin, Facebook
9 Sep 2021
What is the fashion designer's place in the metaverse?
Are you familiar with the term “metaverse”? It was first coined by the author Neal Stephenson in his 1992 science fiction novel Snow Crash, but according to Google Trends it reached its peak among internet searches in April 2021 and seems to be keeping a high score since then. But why is everyone in the fashion industry suddenly interested in...
5 Sep 2021
Vans brings digital skate experience to Roblox
Skate brand Vans has partnered with global online platform Roblox, allowing players to digitally shop in an interactive Vans experience with their avatars. The Roblox Vans world is inspired by the brand’s signature locations such as House of Vans, the Vans Off the Wall Skatepark and brand retail shops all over the world. Visitors to the space...
2 Sep 2021
DKNY to release new logo as NFT for auction
Announcing through a special platform, DKNY has unveiled its upcoming event auctioning of a non-fungible token of its new logo, with funds going to charity. On September 1, those interested will be able to access the brand’s auction site to bid on the digital package. Labelled ‘An Ode to NYC’, the fashion labels first NFT and new logo aim to...
30 Aug 2021