Digital fashion news and archive

Gucci opens permanent Roblox residency, Gucci Town

Gucci has revealed a permanent experience through metaverse platform Roblox, digitising various elements of the luxury brand’s offerings for the digital world’s users. Gucci Town, the virtual piazza, hopes to connect with Gucci fans using the platform, allowing them to enter a series of buildings inspired by the brand’s real-world offerings....

20 hours ago

Fashion

Helsinki Fashion Week 2022 to focus on the future of phygitals

For its eighth edition, Helsinki Fashion Week is preparing to return with a particular focus on the connection, and disconnection, between the physical and the digital world. Set to be held from August 5 to 7 in the Finnish capital, the event will explore the concept of ‘phygitals’, the meshing of both physical and digital products that has been...

1 day ago

Business

Puma joins the Roblox platform with immersive sports experience

Puma has revealed a new sports-based experience within Roblox, an online platform that allows users to explore a virtual world and play games. Made in partnership with Wonder Works studio, ‘Puma and the Land of Games’ is an explorable experience where players can unlock new zones, as well as gain access to virtual Puma sportswear pieces to dress...

24 May 2022

Fashion Featured

The power of data for digital fashion design

As much as we think of fashion as something intuitive, it has always required a great deal of knowledge and information. From the trickle-down and bubble up of fashion trends, to market statistics, and customers sizing details, it is all data which needs to be ethically and fairly processed to adhere to issues concerning privacy. What is the...

23 May 2022

Business

Pantone partners with Spatial Labs on wearable metaverse technology

Colour authority company Pantone has revealed a new partnership with Spatial Labs (sLABS) with the launch of a wearable hardware product that looks to standardise colours in the metaverse. Coined by sLABS as ‘the wearable internet’ and entitled LNQ, the device hopes to enhance user experience in Web3. Founded by Iddris Sandu, the technology has...

20 May 2022

BusinessFeatured

5 Most popular strategies brands are using to enter the metaverse

While the digital world isn’t necessarily a new concept, the fashion industry’s presence within it has been rapidly increasing over recent years, with 2022 in particular proving to be a year that has so far been full to the brim of digital integration and metaverse activations. A new report by Fashionbi has explored the various ways brands are...

17 May 2022

Fashion

DHL launches collection with Mykke Hofmann

Logistics group DHL has launched a collaboration with socioecological fashion label Mykke Hofmann featuring six winning designs from the international competition launched last year. The limited-edition capsule collection entitled ‘Forever Pieces’ has been designed to be “worn a lifetime” and comes with a climate-neutral NFT warranty certificate...

17 May 2022

Business

Digital retail solutions developer PixelPool receives grant from Epic Games

PixelPool has announced that it has been awarded a 50,000 dollar grant from gaming giant Epic Games to support the development of its digital retail solutions. The tech company said in a release that it will use the funding to further develop its Dtail Spaces application, part of its Saas platform. The feature allows apparel brands to operate...

17 May 2022

Fashion

Boohoo launches NFT avatar collection

Fast fashion retailer Boohoo has revealed a new non-fungible token (NFT) avatar collection in collaboration with four female artists. The collection includes 230 unique traits and features, referencing distinct fashion items for the brand’s product range that are sported by 30,000 one-of-a-kind avatars. Holders of the NFT gain access to future...

17 May 2022

BusinessFeatured

Clarks makes its metaverse debut through Roblox

Footwear specialist Clarks has taken its first steps into the digital landscape with the launch of an immersive experience through the metaverse platform, Roblox. Created in partnership with metaverse development studio Melon, the Cicaverse experience celebrates the retailer’s unisex sneaker style, the Cica. “We’re super excited to bring our...

16 May 2022

Business

Hivestack launches metaverse-focused research division for out-of-home advertising

Ad tech company Hivestack has announced the launch of a new research division that will focus on out-of-home (DOOH) advertising for retail in the metaverse. Led by former Microsoft research managing director P. Anandan, who will act as a special advisor to drive the initiative, the division comes as a response to the growing trend for retailers...

12 May 2022

Business

Nike requests counterfeiting claims be added to StockX lawsuit while Hermès NFT case moves forward

Nike asked a federal judge of the US District Court for the Southern District of New York on Tuesday to add counterfeiting and false advertising claims to an existing trademark infringement lawsuit against the online secondary sneaker marketplace, StockX. According to reporting from Bloomberg, Nike legal representatives purchased four...

11 May 2022