Dior news and archive

The price of reinvention: What’s at stake when brands change their creative directors?

What drives creative director changes? Is it a dip in sales, a shift in the board's vision, or pressure from investors? And more importantly, what are the financial consequences when a brand changes its creative director? Massimiliano Giornetti, director of Polimoda and former designer for luxury brands like Salvatore Ferragamo and Shanghai...

Business|Opinion Featured

LVMH sales dip signals broader challenges for the luxury industry

A 5 percent decline in quarterly sales may not spell disaster for LVMH's annual revenue, but for a bellwether like this luxury giant, the stagnation in its fashion and accessories portfolio signals broader challenges for the entire industry. LVMH, long heralded for its ability to weather economic downturns and outpace its competitors, is now...

People

Is Jonathan Anderson taking over at Dior?

Jonathan Anderson could become the next creative director at the French fashion house Dior. The Northern Irish designer just celebrated his 10th anniversary at Loewe. Now he could possibly change his creative leadership chair and take over at the fashion house Dior, which also belongs to the French luxury goods group LVMH. The appointment is...

Fashion |Marketing Featured

A Lacoste event at the Great Wall of China highlights the art of marketing activations

In an era where the line between fashion, sport, and entertainment blurs ever more dramatically, Lacoste’s recent event on the Great Wall of China stands as a striking example of the lengths brands will go to capture the global spotlight. On September 29th, Lacoste merged historical grandeur with with the world of sport, paying tribute to Novak...

Video

Video: Dior SS25

Watch Dior’s runway show at Paris Fashion Week showcasing their SS25 collection. Video: Dior via YouTube Promotion Read more about Dior on their brandpage

Fashion

Dior unleashes arrows and Amazons at Paris Fashion Week

Dior gave Paris Fashion Week a shot of Olympic adrenaline on Tuesday with a troop of athletic Amazons striding down its runway amid whizzing arrows. Not for the first time, Italian designer Maria Grazia Chiuri dipped into her feminist quiver to deliver modern, technological looks for strong women taking on the world. Almost entirely in black and...

Fashion

Vintage designer fashion emerges as new luxury status symbol

Vintage designer fashion is experiencing a renaissance in the luxury market as consumer preferences continue to evolve. A reported surge in demand for "trophy vintage" pieces is signalling a departure from the traditional emphasis on new collections and of acquiring constant newness. Samina Virk, US CEO of Vestiaire Collective, a leading global...

People

Dior taps former Miu Miu Chief for key leadership role

Christian Dior Couture has announced a major change in its executive ranks. Benedetta Petruzzo, previously the Chief Executive Officer at Miu Miu, is set to join the storied French fashion house as its new Managing Director, effective October 15th. The appointment, lauded by Dior's Chairman and CEO Delphine Arnault, comes at a crucial time for...

Fashion |Marketing Featured

Nike outpaced luxury brands in Olympics earned media

In a striking demonstration of marketing prowess during the 2024 Olympics, Nike has emerged as the clear leader in Earned Media Value (EMV), according to data from WeArisma, an earned media analytics platform. The sportswear giant generated 238.8m dollars in EMV, outperforming high-end fashion houses Louis Vuitton and Dior. Nike's success...

Fashion

LVMH leaves indelible mark on Paris Olympics

As the curtain fell on the Paris 2024 Olympic Games, luxury conglomerate LVMH ensured the closing ceremony was as stylistically noteworthy as the opening, where Lady Gaga and Celine Dion had set a high bar in custom Dior ensembles. The French luxury goods titan, serving as a creative partner for the Games, strategically utilised the global event...

Fashion

Dior reignites British romance with Harrods pop-up

Dior is rekindling its long-standing love affair with Britain through a new pop-up installation at Harrods, London's iconic luxury department store. This latest venture, which launched this week, marks a new chapter in a relationship that spans nearly seven decades. The collaboration, which began in 1953, has been a cornerstone of Dior's British...

Fashion

Dior shines in Paris in the heat of the Games

The house of Dior, a firm intrinsically linked to the essential practice of French Haute Couture, has ended up occupying a preferential and honorable place in the festivities on the occasion of the inauguration of the Paris 2024 Olympic Games. An event that is serving to offer a renewed and dazzling image of the city, at all times, and as could...