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Retail

Primark launches mannequin to represent wheelchair users

Fashion retailer Primark has unveiled its first-ever seated mannequin, designed to represent wheelchair users, as part of its ongoing commitment to inclusion and better representation on the high street. The mannequin was inspired by and co-created with British TV presenter, author, disability advocate, and wheelchair user Sophie Morgan. It will...

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Fashion

Primark teams up with Victoria Jenkins to make adaptive fashion affordable

Value retailer Primark is partnering with award-winning adaptive designer and disability advocate, Victoria Jenkins, to bring adaptive fashion to the high street. In a statement, Primark said the collaboration follows its first adaptive underwear collection launched in January and is part of the retailer’s strategy to make adaptive fashion “...

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