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Fashion

British Vogue boss worries about return of thinness

London - The editorial director of British Vogue magazine, Chioma Nnadi, said she was "very concerned" about the return of thin models, a trend she linked to the widespread use of anti-obesity drugs, in an interview with the BBC. "We're at a time where we're seeing thinness coming back into fashion, which is being presented as a trend when we...

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BusinessFeatured

Research: Size-inclusive product photos lead to fewer returns and more confident consumer purchasing behaviour

The age-old idea that thin models sell more clothes is being debunked by recent research published in the Journal of the Academy of Marketing Science, entitled 'One size does not fit all: Optimising size-inclusive model photography mitigates fit risk in online fashion retailing'. The researchers not only show that featuring different-sized...

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