Dressberry news and archive

Plus-size clothing brands see new business proposition

Globally, plus-size clothing is not a recent phenomenon and now the concept is gaining momentum in India with many apparel labels and retailers realising the potential of this segment. Earlier, healthy people in the country found it difficult to find clothing suited to their body-types, now with brands and retailers like Alto Moda, Biba, Pluss,...

Apparel

Dressberry, Myntra’s in house label on a growth track

Leading fashion e-tailer, Myntra.com’s label Dressberry has quickly grown to become one of the largest selling (in-house) labels on Myntra. It offers women’s western wear. Targeted at young women aged between 18 to 25 years, the Dressberry woman is vivacious and confident of flaunting her style. Myntra has roped in Bollywood star Kangana Ranaut,...

Apparel

Myntra emerges strong in plus-size market for women

Myntra.com, India’s leading e-commerce portal in the fashion and lifestyle space launched a plus-size clothing range from Dressberry called Curvy. And Dressberry has quickly grown to become one of the largest selling (in-house) labels on Myntra.com, which deals in women’s western wear. Targeted at young women between 18 to 25 years, the...