Ed Hardy news and archive

LA Fashion Week returns in November: Nike becomes partner, Ed Hardy and Private Policy scheduled

The third edition of LA Fashion Week (LAFW) is just weeks away, and organisers are suggesting that this latest season will see them “elevating the game” through runway experiences, presentations, exhibits and more. Scheduled to take place from November 13 to 15, LAFW is welcoming title partners W Hollywood and Stella Jets, while its premier...

BusinessFeatured

True Capital snaps up Bench and Nicce owner, Apparel Brands

Apparel Brands Limited (ABL), the owner of brands Nicce and Bench, has received a strategic investment from a London-based investment and innovation firm as it looks to amp up its operations. True Capital has snapped up significant control of the UK-headquartered business, which specialises in both the sourcing, design and distribution of...

Business

Ed Hardy selects Just Consultancies to handle UK and Ireland wholesale

Ed Hardy will now be represented by Just Consultancies, which will handle its apparel, headwear and footwear for the UK and Ireland for the upcoming SS23 season, the firm announced in a release. The licence for the US brand is held by Manchester-based Zero21 Brands, with its product development and production headquarters located in Dongguan,...

Retail

Ed Hardy to launch new concept stores in India

American tattoo artist and designer Don Ed Hardy’s new concept stores will soon be launched in Bangalore’s Phoenix Marketcity Mall. The new store design will have a larger-than-life façade of a tiger’s head along with major in-store design changes. The design concept, which yet not yet done globally, will be incorporated in upcoming Ed Hardy...

Retail

Ed Hardy sees positive growth in its second innings in India

American premium apparel and accessories brand Ed Hardy’s has seen positive second innings in India. Founded by US tattoo artist Don Ed Hardy, the brand made a successful comeback and is now planning its next phase of expansion. Its aiming to be a Rs 500-crores brand by 2022. In India, the brand’s owners Iconix Lifestyle has a licensing...

Apparel

Ed Hardy opens first store in Bangalore

Apparel brand Ed Hardy brought to India by Arvind Lifestyle Brands has opened its first store at Forum Mall, Koramangala, Bangalore. The new store is spread over 940 square foot, offering men’s wear across various categories including T-shirts, jeans, trousers and shorts, with a new women’s wear range to be launched in the near future. Typically...

Apparel

Arvind signs licensing deal for Ed Hardy in India

Arvind Lifestyle Brands has signed a long term licensing agreement with Iconix Lifestyle, a JV between Iconix Brand Group, US and Reliance Brands for Ed Hardy. Ed Hardy is the alternative lifestyle fashion brand that celebrates the classic American tattoo as an art form across apparel and accessories. Arvind Lifestyle Brands, a subsidiary of...

Fashion

Tattoo, graffiti spell success for Ed Hardy in India

Ed Hardy, the famous international high street apparel brand with a unique point of difference launched in India three years ago has been extremely well-accepted by consumers. The brand was a line developed by the South Californian tattoo superstar Don Ed Hardy in association with couturier Christian Audigier. In India, the global brand was...

Fashion

Ed Hardy, Shoppers Stop tie up to widen network

Wadhawan Lifestyle Retail (WLRPL) that brought in cult brands like Ed Hardy, and Christian Audigier to India in 2007 has tied up with Shoppers Stop for the first shop-in-shop at Juhu, Mumbai. With a vision to make high-end global brands accessible to Indian consumers, WLRPL is a master franchise to open and operate exclusive stores and...