Enamor news and archive

India’s lingerie market witnessing a huge fillip

India is one of the most lucrative global retail markets, like any other industry, it is offering a huge fillip to the lingerie industry. Valued at 3 billion dollar, lingerie business holds the largest pie of market share in India with high margins in returns. This segment has carved a niche for itself in garment manufacturing business – From...

Featured

Retail

Enamor expands product range, establishes in India

Enamor the pioneer international branded premium lingerie has been active in India for 12 years. “From the beginning, we are committed to delivering the best bra fit designed for the Indian woman. The brand has evolved significantly in the last decade,” explains Preeti Gupta, COO, Enamor. Enamor recently launched two new collections: Super Soft...

Retail

Enamor unveils couture lingerie collection

The Indian innerwear maker Enamor has unveiled a couture lingerie collection titled 'The Boudior'. It has been divided into three major styles. The ‘Mughal’ line takes inspiration from the royal splendor of the magnificent era blending modern day fashion with classic elegance. The pieces feature a golden zari fold and a pretty trinket bow at the...

Apparel

Preeti Gupta joins Enamor India as COO

Enamor India, a subsidiary of Gokaldas has roped in Preeti Gupta, as the Chief Operating Officer (COO).In her new role, Gupta would define the road map for all creative design strategy, operations and marketing for lingerie brand- Enamor. A marketing graduate from the National Institute of Fashion Technology, she brings on board, a lot of...

Fashion

BRIC nations to lead global lingerie industry

There is no doubt that despite the global lingerie industry struggling hard to clock in positive growth figures, recession has not allowed it to improve its standing much. And this has been confirmed by a recent study, which indicates that the lingerie market recorded a meager 0.4 per cent growth in the previous year and 0.7 per cent in the last...

Fashion

Enamor, enticing women with Smooth

Gokaldas Intimatewear, makers of Enamor, an eight-year-old lingerie brand developed in India for the Indian woman are currently focusing on expanding their retail base. Present in five EBOs they are looking to increase the number of EBOs to 10 this year. They are also planning to move into Tier II and III cities. Debashis Chatterjee, CEO,...