excess stock news and archive

Interview: The/Studio, making small batch production easier

Amazon, Alibaba, Shopify and even Instagram have made it easier for starters to launch a niche fashion brand online. However, the “first mile” of the supply chain hasn’t changed much: the majority of fashion manufacturers still operate according to the traditional model, in which collections are planned up to 1 year in advance and ordered in...

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Elevated Layers: tackling excess stock with influencer marketing

Unsold inventory is a big issue for luxury fashion labels. While affordable and mid-range brands can make use of discounts and sales to try to get rid of excess stock, luxury brands avoid using this strategy out of fear of harming their image of exclusivity. British label Burberry has recently come under fire for burning millions of dollars...