FASHION NEWS BYTES news and archive

The Ins and Outs of Fashion

Fashion by definition, is the style or styles worn by the majority of a population at any given time. In other words, whatever most people are wearing right now—a particular, color, pattern, cut or silhouette—is “in fashion,” “in style,” “a la mode.” Contrary to popular parlance then, fashion is more about fitting in than standing out. It...

Podcast

Podcast: The Ins and Outs of Fashion

In this episode, “The Ins and Outs of Fashion,” we explore the cost of doing business in an individual consumer driven economy.

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Conversation with Schanel Bakkouche, Retaining Exclusivity via Social Media

Luxury brands are increasingly under pressure to expand their market beyond their typical customer base, particularly to younger consumers. Many luxury brands turn to social media as a tool to achieve this objective. However, social media, by its very nature is not exclusive, and is characterized by its mass appeal, accessibility, and overall...

Podcast

Podcast: Conversation with Schanel Bakkouche, Retaining Exclusivity via Social Media

In this episode, “Retaining Exclusivity via Social Media,” the final episode of a three-part series featuring Schanel Bakkouche, editor and stylist at Vogue International Publications and founder and creative director at the advertising agency, SFB Creative, we further discuss the strategies luxury fashion brands employ to engage current...

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Content Marketing for Luxury Fashion: Content Snacking

In much the same way that food snacks provide us instant gratification to a lavish spread, such is the case with content snacking compared to traditional marketing” states Schanel Bakkouche, founder of SFB Creative as well as an editor and stylist for Vogue Publications. She points to Twitter as the perfect example of content snacking,...

Podcast

Podcast: Conversation with Schanel Bakkouche, Content Snacking

In this limited series, featuring Schanel Bakkouche, editor and stylist at Vogue International Publications and founder and creative director at the advertising agency, SFB Creative, we discuss the strategies luxury fashion brands employ to engage current customers and to attract a new clientele. Part 2: Content Snacking.

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Are Fashion Collaborations Successful?

On the surface, fashion collaborations might seem like an exciting way to generate new business and overall sales performance. Whether the collaboration is relatively obvious, such as Gucci and Adidas, or more surprising, such as Crocs and Balenciaga or Alexander McQueen and Target, they certainly create interest and engagement, typically in...

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Podcast: Are Fashion Collaborations Successful?

In this episode, “Are Fashion Collaborations Successful?,” we question the reasoning for and efficacy of collaborations for luxury brands, and if they signal an issue around relevance.

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Content Marketing for Luxury Fashion

Content marketing is a buzzword within the marketing world, with social media as it’s foundation. It is becoming of increasing importance in the area of luxury fashion, as brands compete for new customers in a global market. In the past, luxury fashion companies were hyper focused on their key customer–a small sliver in the larger market. But...

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Conversation with Schanel Bakkouche, Content Marketing for Luxury Fashion

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A Focus on Process and Provenance - The IOU Project

The IOU Project is based in Madrid, Spain and founded by Kevita Parmar. Parmar works predominantly with hand loomed madras cotton out of India, known for its distinct, often candy-colored checks, specific and unique to each weaver. Sass Brown explains, “Kevita Parmar works with locally grown cotton from that region that is then hand-woven, a...

Podcast

Podcast: Feature with Sass Brown - The IOU Project

Each month Sass Brown, an expert in ethical fashion, sustainability and craftsmanship, shares a fashion brand that approaches business differently and innovatively or operates outside of the main fashion systems and capitals. Sass is the former Dean of Art and Design at the Fashion Institute of Technology and the founding Dean at Dubai Institute...