Faume news and archive

Second-hand: When reselling becomes more effective than traditional digital tools

After years of expansion driven by online advertising and social media, brands are now reaching a financial point of no return: customer acquisition cost. According to Datareportal and Statista, the cost of a conversion via Meta Ads climbed by 61 percent between 2021 and 2024, while Google Ads increased by 44 percent. At the same time,...

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Million dollar investments: 15 Fashion companies that received large capital injections in the last half year

Anyone running a business knows that significant investment is needed to keep it going. It is therefore not surprising that news of cash injections and funding rounds is often shared. FashionUnited presents the companies that have received at least one million euros in recent months. Start-up Talon.One: 135 million dollars German software...

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Vestiaire Collective, Isabel Marant Vintage and Faume launch pop-up webshop for second hand fashion

A new collaboration in luxury resale: Vestiaire Collective, Isabel Marant and French e-commerce service Faume are launching an online shop for second hand fashion items, US B2B fashion platform WWD reported. The website will be available to customers worldwide. The second-hand fashion items are reportedly "carefully selected", some by the...

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Hugo Boss to launch resale platform

Fashion brand Hugo Boss is launching a resale platform in the Q3 of 2022 to support its sustainability efforts as part of its ‘Claim 5’ strategy. The ‘Hugo Boss Pre-Loved’ platform will offer a “curated assortment” of pre-owned items that have been traded in by existing customers, as Hugo Boss looks to move to a circular business model. The...