Flite news and archive

Relaxo Footwears plans to add new stores to take on competition

Relaxo Footwears, the largest footwear maker in India by volume, will add 50 outlets this year as it plans to expand its retail network to inch closer to Bata, which is bigger in terms of revenues. The brand has 300 outlets at present in the northern and eastern markets. The exclusive outlets contributed Rs 170 crore to the company's topline of...

Apparel

Katrina Kaif, new brand ambassador for Flite

Bollywood star Katrina Kaif has been signed up by footwear maker Relaxo for two years as the brand ambassador for Flite brand. During this period, Kaif will be endorsing Flite which has youth as its target audience. Gaurav Dua, Executive Director at Relaxo Footwear says that as Flite is positioned as a brand symbolic to youth, comfort and...