Formula One India Grand Prix news and archive

Young India laps up F1 collections

Shirts, jackets and even pillow covers inspired by first Formula 1 event have become a big hit among the youth and are selling like hot cakes. Brands like Reebok are receiving a huge response on their e-selling website. Though sports merchandising is not a new concept in India, F1 the recent racing event added a glamour quotient to it and brands...

Apparel

F1 Indian Grand Prix, epicentre of hi-fashion

Sportswear has come a long way. Now it’s not just about wearing something similar to what the players wear on field. Fashion has entered the sportswear category in a big way. And designers are happy to create outfits not only for the players and cheer leaders but also for the audience sitting in the stadium. With the maiden Formula One Indian...