Fortnum & Mason news and archive

Fortnum & Mason's theatrical windows signal luxury retail's Holiday strategy

In a challenging retail landscape where department stores increasingly struggle with footfall, Fortnum & Mason has unveiled an ambitious Christmas window display at its Piccadilly flagship, underlining the crucial importance of the festive season for luxury retail revenues. The 316-year-old retailer, which holds two Royal Warrants, has leveraged...

Culture

Fortnum & Mason collaborates with 6 artists for Valentine's Day campaign

Fortnum & Mason has launched an expansive Valentine's Day campaign, titled "Unleash the Love," spanning its Piccadilly store. The central atrium boasts an artistic display of floating hearts, inviting customers to contribute by decorating a large heart with bespoke stickers. Collaborating with six street artists, including ALO, Olly Howe, Luap,...