Frasers news and archive

House of Fraser rebands to Frasers in premium retail push

Frasers Group’s flagship retailer House of Fraser is undergoing a rebrand as it pursues a rejuvenated positioning in the retail market. The group has renamed the department store chain to ‘Frasers’, reflecting a continued pivot towards establishing a more premium fashion and lifestyle experience. According to a press release, the rebrand builds...

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House of Fraser rebrands to Frasers

Frasers Group has revealed a brand overhaul of its formerly dubbed ‘House of Fraser’ retail chain, which will now operate under the modified name of ‘Frasers’. The rebrand was revealed in a post on the company’s LinkedIn, where it was stated that the move intended to usher in a “new look, a new approach and a new way to shop”. The post...

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Retail

Frasers Group to takeover former John Lewis space

Frasers Group is preparing to open “several dynamic stores” in Invesco’s Queensgate Shopping Centre, including a location in a former John Lewis space. Frasers and Sports Direct stores are to be opened at the Peterborough location, bringing the group’s operational area in the shopping centre to a total of 92,500 square feet. The Frasers “concept...

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Shein acquires Missguided brand from Frasers

Frasers Group has announced divestment of the IP of Missguided to Chinese clothing giant Shein. Under the terms of the transaction, Frasers said in a statement, Shein will acquire the IP and trademarks of Missguided, while the group will retain Missguided's real estate and employees which have now been integrated into Frasers' fashion division....

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Retail

Frasers Group opens first Frasers store in Wolverhampton

Frasers Group has opened its first Frasers store in Wolverhampton as part of a larger multi-brand shopping destination. Located in the Mander Centre, in a former Debenhams unit, the 34,000 square foot Frasers store offers over 120 brands spanning beauty, fashion, lifestyle, kids and home brands, and also has a restaurant for visitors. The new...

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Frasers Group urges shareholders to approve staff bonus

Frasers Group has urged its shareholders to approve a 100 million pound staff bonus scheme at its annual general meeting on Wednesday. The bonus scheme would be open to the “vast majority” of the group’s workers, who would either receive cash bonuses or share awards if the company's share price hits a specified target within a certain period....