G star raw news and archive
Snoop Dogg named new brand ambassador of G-Star Raw
Dutch denim brand G-Star Raw has named Snoop Dogg as its new brand ambassador. The tie-up will see Snoop Dogg feature on the brand’s new worldwide ‘Hardcore Denim’ campaign which features a tongue-in-cheek video celebrating “denim booties”, accompanied by a custom-made version of the soundtrack single ‘Say it Witcha Booty’ by the multi-platinum...
8 Sep 2021
G-Star Raw collaborates with Henk Schiffmacher
Denim company G-Star Raw has collaborated with tattoo icon Henk Schiffmacher. The collection includes limited-edition denim dungarees in a run of only 250 units globally, each signed, numbered, and designed by Schiffmacher. Schiffmacher is known as the tattoo artist to famed celebrities including the late Kurt Cobain, Lady Gaga, and the Red Hot...
2 Aug 2021
G-Star Raw introduces world's most sustainable black denim fabric
Dutch denim label G-Star Raw has launched the world’s most sustainable black denim fabric for eight styles of its winter ‘20 collection. The “Relz Black Denim” fabric, developed together with Artistic Milliners and Archroma, continues G-Star Raw’s circular approach, as it is made from pure organic cotton and is dyed and treated without the use...
6 Nov 2020
Video: G-Star Raw collaborates with F1 driver Max Verstappen
Two Dutch international names, of course they have to partner together for a collection and marketing campaign. Amsterdam-based denim brand, G-Star Raw, enlisted F1 driver Max Verstappen for the collaboration entitled "Max Raw". The collection is now available via G-Star Raw's website and in stores. Watch the video to see the light-hearted...
4 Sep 2019
G-Star RAW Head of Design on the new Citishield 3D Slim Tapered Jeans
On Thursday, August 8, G-Star celebrated its latest innovation in denim design with the launch of Citishield Jeans at the W Hotel in Amsterdam. Designed exclusively for men with a metropolitan lifestyle, the launch of the new Citishield 3D Slim Tapered Jeans shows that G-Star continues to push the limits of 3D denim innovation. Established in...
22 Aug 2019
G-star Raw launches kidswear with Kidiliz group
Dutch denim brand G-Star Raw is launching its first kidswear line with French Kidiliz group that’s set to be unveiled in July 2019. The autumn-winter 2019/20 collection will have clothing for boys and girls aged 3 to 16, and will be distributed in Europe, the Middle East and Africa in department stores, multi-brand stores, Kidiliz stores, online...
6 Dec 2018
In pictures: G-Star kicks off Tmall fashion show with Jaden Smith
Last weekend, G-Star delivered the opened the 10th edition of “See Now Buy Now” fashion show organized by Alibaba’s B2C marketplace, Tmall. The kick-off show presented the denim brand and Jaden Smith presented their recently launched sustainable collaboration collection titled “Forces of Nature”. The presentation marks the second appearance of...
25 Oct 2018
Down with the plastic soup: fashion brands using recycled plastics
Last week, on the opening day of London Fashion Week, the network of nonprofit organizations Friends of the Earth urged fashion companies to do more to tackle plastic pollution, as the fashion industry is "a significant contribution" to the problem. Luckily, some brands are already manufacturing clothing, shoes and apparel from plastic waste....
18 Sep 2018
The Best-Selling Jeans from 9 Top Denim Brands
Denim jeans: a beloved item in most wardrobes. However, preferences for the fit, color and finish differ per person, which raises the question: Which is the best-selling denim jean model? FashionUnited asked nine top denim brands. Closed - Pedal Pusher Anyone who thinks that the mailman can’t be a source of inspiration in fashion is wrong. The...
26 Apr 2018
Video: Mette Towley in G-Star Shape
Mette Towley, the dance star in N.E.R.D.'s "Lemon", proves that no woman has to compromise anything. Source: G-Star Raw, YouTube
29 Mar 2018
Video: G-Star RAW and Jaden Smith team up for sustainable collaboration
Jaden Smith talks about teaming up with G-Star RAW for a sustainable collaboration. Source: G-Star RAW, YouTube
19 Mar 2018
Video: The G-Star RAW Suit Collection
The reveal of The G-Star RAW Suit Collection with Pharrell Williams at ComplexCon. Source: G-Star RAW, YouTube
6 Nov 2017