Gender news and archive

Breaking the Binary: Fashion’s Next Frontier

Over the last century, milestones in equity and inclusion led by figures in the queer liberation and feminist movements have advanced the understanding that gender is a spectrum rather than a rigid binary. Now, fluidity is one of the defining characteristics of the current age, with a growing number of people identifying as non-binary, trans,...

Fashion Featured

Balmain to launch gender-neutral fine jewellery

French fashion house Balmain is entering the fine jewellery category with a new gender-neutral offering set to be released this summer. Balmain Fine Jewellery is partnering with the Adorisa Group, established in Paris in 2021 and helmed by former De Beers Jewellers chief executive François Delage to design, produce, market and distribute fine...

Fashion

Levi’s to release genderless capsule in collaboration with Atelier Reservé

In what is now their second collaboration, Levi’s and Atelier Reservé have revealed a limited edition, gender-neutral collection aimed at the “free spirits who resist conformity and set their own fashion rules”. Following their first partnership in May, the duo is now set to release a second capsule consisting of 100 percent upcycled pieces. A...

Fashion Featured

SS22: 5 gender-neutral trends to keep an eye on

Though many brands still present their women’s and men’s wear collections separately at two different shows, a lot of trends tend to overlap and suit both wardrobes. For the Resort and Spring-Summer 2022 seasons, designers offer a large array of trends that do not fit in a gender category, highlighting a growing tendency to let go of labels....

Fashion Featured

Genderless kidswear: how the trend is turning into societal statement

Breaking free from all stereotypes, gender-neutral fashion makes its way into kidswear – and is here to stay. FashionUnited deciphers a societal change driven by millennials. What started as a trend in women’s and men’s runway collections is not a niche statement anymore. Kidswear is letting go of its outdated cliché of pink versus blue,...

Fashion

In pictures: gender-neutral bridalwear in a campaign by Eva Janssens

Although the fashion world has been working on breaking down gender stereotypes for some time, the bridal wear scene remains remarkably quiet in this area. Time for a change, according to Belgian bridal designer Eva Janssens. Together with content creator Gerrit Elen, she developed a campaign that breaks open the standards surrounding bridal...

RetailFeatured

5 gender neutral brands to watch

The growth of genderless and unisex fashion brands is a sign of the times that the constructs of who-wears-what is evolving. Gen Z especially has embraced wearing clothing they feel comfortable in rather than what has been designated to them based on their sex. Constructs of masculinity and femininity are shifting, blurring the lines between...

Fashion Featured

Gender-neutral fashion: fluidity as freedom

Is gender-neutral fashion a future trend? Styles for Spring 2021 saw a growing number of major brands champion gender-fluid, unisex or polysexual fashions with Marc Jacob’s “Heaven” capsule and fluid collections from designers Balenciaga and Stella McCartney. “Marc has long been a believer that clothing itself is not inherently gendered, rather...

Fashion Featured

Gender neutral and entirely digital showcase planned for London Fashion Week

In response to the ongoing Covid-19 crisis, the British Fashion Council has announced that London Fashion Week will merge womenswear and menswear into one gender neutral format. Scheduled from June 12 to June 15, the showcase will be entirely digital. With a focus on storytelling and giving a voice to British fashion businesses and creatives,...

BusinessFeatured

Pretty Little Thing advert banned for being 'overly sexualized'

An advertisement by fast fashion retailer Pretty Little Thing has been banned for being offensive and overly sexualized. The campaign, which features scantily dressed women wearing exposing lingerie, was shown in a YouTube advertisement but banned by the Advertising Standards Authority (ASA) for depicting women as sex objects. According to the...

Fashion

MCM launches gender-neutral lounge and sleepwear collection

Luxury lifestyle and accessories brand MCM has expanded into leisurewear for those at-home moments with its first-ever Lounge & Sleepwear collection. According to an announcement from the company, the collection is rooted in “the brand’s travel heritage and interpreted for the modern nomad.” With comfort at its focus—and the bold, colorful...

RetailFeatured

Retailers are adopting gender-neutral shopping spaces

When Selfridges debuted a gender neutral pop-up called Agender in 2015 it occupied a tiny, slightly awkward space in its London flagship store. At the time the directional retailer was lauded for thinking outside the gender binary, which four years ago was still a novel conversation. Of course genderless fashion has been on the runway for...