Germany news and archive

Passenger opens German distribution centre responding to EU demand

British outdoor clothing label Passenger has announced the opening of a distribution centre in Germany as part of a wider expansion plan in Europe. The warehouse space, spanning up to 3,000 square metres, is located at a site outside Düsseldorf and was developed over eight months in partnership with logistics provider, GXO, which will also...

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FatFace expands into Germany via Zalando

FatFace has entered the German market through a new partnership with e-commerce platform Zalando. The launch reflects the British brand’s ongoing strategy to build up its international multichannel offering. FatFace’s womenswear and menswear collections will now be available to shop on Zalando’s German site, alongside its premium womenswear...

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The Breuninger case: the sale of Germany's last independent premium department store stalls

A year ago, rumours of Breuninger being up for sale surfaced. Since then, things have gone quiet. What could complicate a potential deal and which investors are even possible prospects? An analysis by Dirk Boventer, partner at the management consultancy Atreus. One year of sale intentions and no deal in sight Breuninger is considered one of the...

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Fairs

Düsseldorf Fashion Days: New beginnings, established practices and the question of courage

Over the weekend, Düsseldorf was once again dominated by fashion. Summer temperatures provided a fitting backdrop for the collections of the upcoming spring/summer 2026 season at Düsseldorf Fashion Days. However, alongside light silhouettes and cheerful colours, one theme particularly characterised the event: "Courage as a Must-Have". At the...

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Club L London launches localised German website

Club L London is continuing on its path of expansion with the launch of its first dedicated German-language website. The decision to open the localised platform comes amid increased demand for the British brand within the country itself and throughout the DACH region. The company said it has experienced a period of “exceptional international...

Retail

U.S. Polo Assn. expands into Germany: 20 stores planned

U.S. Polo Assn. opens its first store in Germany and plans further locations for the coming years. The brand of the United States Polo Association (USPA) is opening the doors of its first store in Berlin's Alexa shopping centre, as confirmed to FashionUnited. The German trade magazine Textilwirtschaft had previously reported on this. According...

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Amazon launches bargain portal Haul in Germany

German shoppers can now hunt for bargains on Amazon’s new portal, Haul. The new section offers items at particularly low prices, according to the company. "We know that it is important for customers in Germany to find great products at very low prices," Amazon Germany chief executive officer, Rocco Bräuniger, told the German Press Agency. Haul...

Retail

Retail debut in Cologne: Armedangels opens first own store

Sustainable fashion brand Armedangels is breaking new ground. On Thursday, the label opened its first own store in its hometown of Cologne, Germany. Armedangels explained in a statement that the store at Ehrenstrasse 29 was conceived as a “physical brand platform, design statement and strategic testing ground for the future of the brand”. Chief...

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Klättermusen chief executive officer: ‘We are not a brand for everyone’

Swedish premium mountaineering brand Klättermusen is celebrating its 50th anniversary this year and has big plans for the coming years. It is currently launching an international retail offensive and has founded its own travel division. Klättermusen – which translates to ‘climbing mouse’ – has always seen itself as an independent outdoor brand...

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Inflation in Germany above the two percent mark, again

Rising prices for services and food have pushed the inflation rate in Germany above the two percent mark for the first time since July. In November, consumer prices were 2.2 percent higher than in the same month last year, the Federal Statistical Office confirmed on Tuesday. Preliminary data had already been available at the end of November....

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“Status of German Fashion 2024”: Between tradition and digitalisation

The Fashion Council Germany (FCG) and eBay Germany recently published the study “Status of German Fashion 2024”, which, in conjunction with the research institute Oxford Economics, examined the economic significance of the German fashion industry (clothing, footwear, accessories, bags and jewellery). The study also looked at the key challenges...

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Germany: Strongest decline in retail sales in two years

The reluctance of many consumers to buy is slowing down retail before the start of the important Christmas business. In October, sales fell compared to September, both in nominal terms (-1.1 percent) and in price-adjusted terms (-1.5 percent). Adjusted for prices, the decline was the sharpest since autumn 2022. This means that the recovery from...