H&M news and archive

Kelly Wearstler designs ready-to-wear with H&M

American interior designer Kelly Wearstler has added a ready-to-wear capsule collection to her homeware collaboration with H&M Home. In a statement, H&M said the 8-piece fashion capsule has been designed to “bridge interiors and fashion in a cohesive, design-led vision,” by bringing Wearstler’s “bold aesthetic, a celebration of beauty, form and...

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H&M warns UK support staff of potential job cuts

Swedish fashion giant H&M has informed around 250 employees in its UK support offices about a proposed reorganisation and consultation process that could result in job losses, according to Retail Gazette. The retailer noted that the 250 figure refers to employees who received the communication and "does not represent the number of roles that may...

Retail

Giant head and stuffed rabbit: MLMA transforms H&M store in Seoul

The H&M store in the trendy Seongsu district of Seoul offers a different impression than the Swedish fashion retailer's usual locations. A giant head with piercings and red eyes has just been installed there, flanked by two tattooed hands with painted fingernails. Multidisciplinary artist MLMA is responsible for this punk-inspired installation,...

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Fashion

LFW SS27: BFC announces provisional schedule

The spring/summer 2027 edition of London Fashion Week, scheduled to take place from September 17 to 21, will be anchored by the return of Alexander McQueen and Mulberry. The British Fashion Council, led by chief executive Laura Weir, has announced that the provisional schedule for the September showcase will see Alexander McQueen’s creative...

Fashion

H&M taps Nick Knight to rethink the runway show for its London Fashion Week comeback

H&M has announced its return to London Fashion Week in September, promising to “shake things up” with a new partnership with renowned photographer Nick Knight and ShowStudio. The brand wants to rethink the fashion show experience. “Our 2025 London Fashion Week event was a defining moment for the brand, so we are excited to be returning to the...

People

H&M Group appoints company veteran as chief commercial officer

H&M Group has named Henrik Kroon as its new chief commercial officer. The appointment extends what has already been a long tenure for Kroon at the Swedish fashion giant, which he first joined back in 2010. Kroon announced his new role on LinkedIn, where he said: “I’m grateful for the opportunity and look forward to working alongside our talented...

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Fashion retailer H&M disappoints again in second quarter

Fashion group H&M continued to feel the effects of a weak consumer climate in its second fiscal quarter. In the three months to the end of May, sales fell by 3 percent to 54.8 billion Swedish kronor, the company announced on Thursday. Analysts, however, had expected a smaller decline in revenue. The business was also impacted again by negative...

Fashion |In Pictures

H&M unveils collaboration with Wardrobe.NYC

Fashion giant H&M has unveiled a new collaboration with New York-based luxury essentials label, Wardrobe.NYC, founded by editor and stylist Christine Centenera and designer Josh Goot, which focuses on timeless capsule wardrobes with interchangeable pieces. In a statement, H&M describes Wardrobe.NYC as “masters of the modern wardrobe,” and the...

Retail

H&M Group navigates European labour disputes and restructuring

Swedish fashion retailer H&M Group is facing mounting labour tensions across Europe as the planned closure of its Ghlin distribution centre in Belgium and an ongoing restructuring process in Spain continue to disrupt operations and negotiations with unions. Belgium distribution center closure sparks protests Belgian media outlet Retail Detail...

People

H&M hires Inditex executive to strengthen its technology leadership

Swedish group H&M has appointed Diego Teijeiro Ruiz as its new chief information officer after an almost two-decade career at Inditex. The Spanish executive takes up the position today from Stockholm, as he announced on LinkedIn. During his time at Inditex, Teijeiro Ruiz was in charge of areas related to product, supply chain, sustainability and...

Fashion

H&M 2026 study: fashion between self-expression and social pressure

Young adults in Germany experience fashion as a balancing act between individuality and public judgment. This is according to a representative study by H&M, conducted by the opinion research institute Civey in early 2026 among 1,000 German citizens aged 18 to 35. The results paint an ambivalent picture of modern fashion consumption. While 91...

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H&M: why the Persson family is buying back its own shares on a massive scale

H&M's founding family is continuing to purchase shares in the Swedish group. Its holding company, Ramsbury Invest, has acquired almost 39 million euros worth of additional shares. This is part of a series of regular transactions over several months, as the stock has underperformed since the start of the year. This methodical signal is being...