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H&M joins EU Green Consumption Pledge Initiative

H&M has announced its commitment to the EU Commission’s Green Consumption Pledge Initiative, aiming to create a more sustainable future for the fashion industry. The pledge allows companies to make a public commitment to reduce their coverall carbon footprint and produce more sustainable products. H&M’s vision is to become climate positive by...

15 Jun 2021

Business

H&M’s Q2 sales surge by 75 percent

In the second quarter 2021, the H&M group’s net sales increased by 75 percent in local currencies compared with the corresponding period last year. The company said in a release that as a result of the strengthening of the Swedish krona the increase was 62 percent converted to SEK and amounted to 46,509 million Swedish krona. The company added...

15 Jun 2021

Fashion

H&M Foundation announces virtual start-up collection

The H&M Foundation has announced the Billion Dollar Collection which showcases ten sustainable start-ups that the company believes can change the face of the fashion industry. The chosen innovators for the edgy collection are from across the world and focus on sustainability with their materials and traceability. The pieces will be showcased in...

10 Jun 2021

Fashion

H&M announces collaboration with Japanese brand TOGA

H&M has revealed it will soon be launching a unique collaboration with Tokyo-based luxury label TOGA. TOGA was founded in 1997 and is renowned for its experimental designs of wardrobe classics that are genderless and have a fierce individual take on fashion. The new collaboration is set to feature TOGA’s archival hits for men and women with a...

10 Jun 2021

Video

Video: H&M presents 'The Small Things'

In this video, H&M has presented 'The Small Things', a space created to share how the brand is improving its sustainability efforts. Watch the video below. Video: H&M via YouTube Photo credit: H&M, Facebook

8 Jun 2021

Video

Video: H&M and Brock Collection collaboration

In this video, Swedish brand H&M has collaborated with Los Angelos-based fashion brand Brock Collection to create a sustainable clothing collection. Watch the video below. Video: H&M via YouTube

3 Jun 2021

Business

Why Bestseller, H&M and Primark are resuming sourcing in Myanmar

After a military coup on 1 February 2021 caused a state of emergency to be declared in Myanmar and protests by the population against the military junta’s seizure of power were met with violence, quite a few buyers withdrew from the Southeast Asian country for the time being. After a temporary pause, some apparel companies like Bestseller, H&M...

28 May 2021

Fashion

H&M launches Higg Index Sustainability Profile

H&M has launched the first version of the Higg Index Sustainability Profile across its online stores in Europe and the US, sharing performance scores on the environmental impact of materials used to create its products. The brand is one of the first to apply the new Higg Index Sustainability Profile - designed by the Sustainable Apparel...

27 May 2021

Video

Video: H&M discusses circular fashion part two

In this video, fashion brand H&M has released part two of its discussion about the meaning of the term circular fashion in the fashion industry, presented by model Alva Claire. Watch the video below. Video: H&M via YouTube

27 May 2021

Retail

H&M Spain reduces number of layoffs following protests

Swedish apparel giant H&M will only let go of 349 employees in Spain, out of the more than 1,000 previously announced, a reduction of about 68 percent. The decision follows a series of protests by H&M employees in the country, which included two national, 24-hour strikes. Several fast fashion chains around Europe, such as H&M and Zara (Inditex),...

26 May 2021

Business

Fashion CEOs set sustainable priorities as gaps between goals and action remain

Leaders from fashion companies including Nike, H&M and Kering outlined priorities for a sustainable industry at this year’s Fashion CEO Agenda, while suppliers urged for the bridging of gaps between words and actions. The 2021 agenda introduced five areas of social and environmental sustainability that industry leaders have to focus on:...

25 May 2021

Fashion

H&M launches swimwear collection from recycled polyester

H&M is launching a swimwear collection made from 85 percent recycled polyester. The company said in a statement it is their most sustainable swimwear range to date. Launching online and in stores from early June, the collection features classic bandeaus, curved briefs and off-the-shoulder silhouettes. The fabrics used are made from a mix of...

21 May 2021