H&M news and archive

H&M to create 'twins' of models with AI: "The possibilities are almost endless"

H&M joins the growing list of fashion companies utilizing artificial intelligence (AI) in their online communications. The retailer will create digital "twins" of real models. These AI reproductions will be used in social media posts and marketing campaigns, provided the models give their consent. Thirty models, including Mathilda Gvarliani...

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H&M closes quarter with 3 percent sales increase, profits halved

H&M reported increased turnover (though weaker than analysts' forecasts) for the quarter spanning December 1 to February 28. Furthermore, the Swedish group's sales are projected to increase by 1 percent in local currency in March compared to the same month last year. In a statement released today, March 27, the company estimates that the overall...

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Shein reigns supreme, taking the lead apparel market share in 2024 amidst a tough economy

Shein, the ultra-fast fashion giant from China, strengthened its ever-tightening grip on the apparel market in 2024, outpacing competitors once more as budget-conscious consumers continued to turn to familiar brands amid growing economic uncertainty. The Singapore-based Shein is estimated to have extended its apparel market share by 0.24...

Fashion

Cascale unveils updated Higg Index tool

Cascale, formerly the Sustainable Apparel Coalition, has introduced the latest iteration of the Higg Brand and Retail Module (BRM), reinforcing its commitment to refining sustainability assessment tools for the fashion industry. Part of the broader Higg Index suite, the Higg BRM is designed to help brands and retailers evaluate their...

Fashion |In Pictures

In Pictures: H&M partners with Poland’s Magda Butrym on collaborative collection

H&M has unveiled Magda Butrym as its next collaborator. The Polish ready-to-wear designer has worked with the Swedish fashion giant on a collection of womenswear, accessories and jewellery set to launch April 24. In a statement, Butrym said she envisioned the collection “as a chance to invite people into our world – and to celebrate femininity...

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Despite a drop in sales, H&M increases annual profit by a third

The Swedish clothing group Hennes & Mauritz AB suffered a slight decline in sales in the 2023/24 financial year, but was able to improve its results thanks to successful cost-cutting measures. This is according to the latest annual report, which the parent company of brands such as H&M, Cos, Monki, Weekday, & Other Stories and Arket presented on...

Retail

H&M to increase UK return fees

Swedish fashion giant H&M is joining the widening group of retailers increasing their return fees in a bid to tackle alleged abuse of the policy. From February 3, 2025, the company will be increasing its fee on returned items from 1.99 pound to 2.95 pounds, which will be deducted from refunds made by all UK customers. The fee will not be applied...

Fashion Featured

Watch: From hero gnomes to stylish goats, all the festive fashion films to know for 2024

It’s that time of the year, again. Brands and retailers across the globe have begun unveiling their always highly anticipated festive campaigns. This season, trends seem to revolve around flipping the script on the stress usually associated with the season; incorporating well-known (animated) figures into the storyline; and proposing new...

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H&M Group to close Monki stores

Swedish fashion group H&M Group is preparing to close its own Monki brand stores, and thus enters the next step in its Weekday integration plans. The womenswear brand Monki is to be integrated into the Weekday brand, which also belongs to the fashion group, next year, the H&M Group announced on Wednesday. This marks the next phase in H&M's...

Retail

Arket's Austrian debut highlights cautious expansion

H&M-owned lifestyle brand Arket is set to make its delayed entry into the Austrian market, announcing plans for a Vienna flagship store in 2025 - a full eight years after the brand's initial European launch. The move raises questions about the Swedish retailer's traditionally conservative approach to expansion in Central Europe. While brands...

Fashion

Diesel's Glenn Martens to collaborate with H&M

Glenn Martens has been revealed as the next designer to take on a collaboration with H&M. The Belgian creative director of denim specialist Diesel and the Swedish fashion retailer are joining forces for a collection to be released in autumn 2025, H&M announced on Thursday. H&M has not yet revealed much more about the collaboration, only pointing...

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H&M to close Edinburgh call centre, 150 jobs at risk

Swedish retail giant H&M is believed to have confirmed the closure of its Edinburgh call centre, potentially resulting in around 150 job cuts. According to documents seen by the BBC, workers at the office were told in August of a proposal to shut the building due to the lease expiring in 2025. The company was understood to have cited increased...