H&M news and archive

H&M plans to close & Other Stories' French design studio

Paris, France - Swedish ready-to-wear group H&M plans to close the French design studio of its brand & Other Stories. A representative for the brand confirmed this to AFP after the trade union Force Ouvrière raised concerns about the elimination of just under 30 positions. "We must continue to strengthen our business for the long term and ensure...

Retail

H&M expands Indian footprint with debut Jodhpur store

Swedish fashion retailer H&M has inaugurated its first physical location in Jodhpur, marking its debut in the state of Rajasthan. The store, situated within the newly developed K Mall on Main Pali Road, represents the 70th point-of-sale for the brand within the Indian market. The retail space is distributed across two floors, housing the...

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Business

Hennes & Mauritz reports strong profit growth in first quarter despite sales decline

The Swedish apparel group Hennes & Mauritz AB (H&M) experienced a significant decline in sales in the first quarter of the 2025/26 financial year, largely due to negative currency effects. However, the parent company of brands such as H&M, Cos, Weekday, & Other Stories and Arket managed to significantly increase its profit. This was revealed in...

Fashion

H&M and Stella McCartney launch Insights Board to encourage sustainability dialogue

Swedish retailer H&M has partnered with long-time collaborator Stella McCartney to launch a specialised board tasked with continuing dialogue around sustainability in fashion. The ‘Insights Board’ assembled for its first in-person meeting in London this week, bringing together members selected for their contrasting voices and perspectives...

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Business

H&M launches toolkit allowing brands to apply its System Map

H&M Foundation, the non-profit organisation of Swedish retailer H&M, is launching an open-access toolkit that allows brands, suppliers, policymakers, and investors to integrate the company’s System Map into their own business. Launched in 2024 by the H&M Foundation, the System Map serves as a visual framework of the full textile value chain,...

Fashion

H&M strengthens sportswear offering with Barcelona launch of new running collection

Madrid – H&M presented its new collection for runners this Thursday, March 19, at what the Swedish fashion multinational described as an “unprecedented global event in Barcelona”. The menswear and womenswear collection strengthens the brand's position in the increasingly strategic sportswear segment. It further specialises the offering of its...

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Business

H&M faces renewed pressure over mohair use following PETA investigation

Swedish retail giant H&M is facing a renewed call to ban mohair following a new investigation into Responsible Mohair Standard (RMS) farms that claims to have found evidence of animal cruelty. The People for the Ethical Treatment of Animals (PETA) has submitted a shareholder resolution to H&M requesting the retailer to reinstate a policy to ban...

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Business

New white paper on decarbonising the fashion industry is a good start but misses key issues

Decarbonising the fashion industry's supply chains is no longer a secondary sustainability goal, but a core financial necessity. This is the argument of the recently published white paper, “Accelerating Fashion Decarbonisation: An Efficient Approach to Unlocking Corporate Value and Financing the Supply Chain Transition”. It is co-authored by the...

Retail

H&M expands presence in Bengaluru with 69th store in India

Swedish retailer H&M has further solidified its footprint in the Indian market with the opening of its 69th store in the country. The new outlet, located at Orion Mall in Rajajinagar, marks the eighth brick and mortar location for the brand within the city of Bengaluru. The store spans more than 7,500 sq. ft. and is designed to provide an...

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Business

How major fast fashion brands are handling the Middle East logistics crisis

Global fashion supply chains are currently navigating a period of profound instability as escalating conflict in the Middle East severely disrupts the flow of goods from South Asian manufacturing hubs to European high streets. As of March 2026, the closure of vital airspace and the suspension of operations at major transit hubs like Dubai have...

Fashion

H&M Foundation announces Global Change Award 2026 finalists

The H&M Foundation has announced its top 20 finalists for the 2026 Global Change Award (GCA). Selected from 450 ideas submitted from 81 countries across six continents, the innovations from the 20 early-stage finalists are set to be reviewed by the GCA Expert Panel together with the H&M Foundation team. From the 20 finalists, the panel and team...

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Business|ANALYSIS

The COS strategy: Defining the sweet spot between hyper-luxury and high street in 2026

What started as the fashion’s “open secret”, a quiet recommendation whispered between editors, has become a market defining house across 2025. And this year, the data has officially caught up. The H&M-owned brand has exponentially grown in demand for the past five consecutive years. COS reached the Lyst Index of hottest brands in Q4 2024 at #17...