H&M news and archive

TFG London and H&M investigate cyber security incidents

TFG London, owner of Hobbs, Whistles and Phase Eight, and Swedish fashion retailer H&M Group are investigating separate cyber security incidents, adding to growing concerns over attacks targeting the fashion industry ahead of the peak trading season. TFG London identified an incident affecting some of its IT systems on Sunday, specifically...

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H&M Group-backed project produces garments from hydroponic-grown cotton

A project between Spanish hydroponic farming company Magtech and H&M Group’s Circular Innovation Lab is testing if cotton can be grown without soil using a closed water system and AI-powered monitoring. The project has now moved beyond the testing stage, with an initial five-tonne batch of hydroponically grown cotton produced in Spain passing...

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Speculation over private takeover swirls as H&M founding family increases stake

The family behind H&M is slowly increasing its stake in the Swedish fashion group, sparking speculation that it could eventually take the retailer private amid continued turnaround efforts. The Persson family’s Ramsbury Invest holding company, primarily owned by Sweden’s richest person Stefan Persson, has bought 36.8 million H&M shares so far...

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Hennes & Mauritz surprises with significant profit increase in third quarter

Swedish apparel group Hennes & Mauritz AB (H&M) posted a surprisingly strong profit increase in the third quarter of its 2025/26 financial year. Sales, however, remained virtually flat compared to the same period last year. This was revealed in an interim report published on Thursday by the parent company of brands including H&M, Cos, Weekday, &...

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H&M appoints Aneta Pokucinska as managing director of North America and US general manager

H&M has appointed Aneta Pokucinska managing director of North America and general manager for the United States, combining regional oversight with direct control of the group's largest market outside Europe. Pokucinska has held the North America managing director role since July 2026. The addition of the US general manager title gives her...

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H&M capitalises on ‘Designed in Barcelona’ and opens a product development office in the city

Madrid – The H&M Group appears determined to end the period of gradual decline it has been experiencing in Spain, both operationally and commercially. The company has announced the opening of a “production office” in the country. This department will now operate from Barcelona, strengthening the Swedish fashion multinational's product...

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H&M teams up with Elie Saab for its next collaborative collection

Madrid – Continuing its high-profile collaboration strategy, a dynamic the Swedish fashion multinational pioneered, H&M has just announced the development of a collaborative capsule collection with haute couture designer Elie Saab. The collection will go on sale from October 22, 2026. Founded in Beirut in 1982 by designer Elie Saab, the creative...

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Hola Moda hires Martin Isabella to lead H&M's launch in Argentina

Martin Isabella will join as general manager of Hola Moda in Argentina, responsible for launching H&M's operations in the country. The executive confirmed his appointment on LinkedIn, describing the project as the “foundational moment” for the Swedish brand in the Argentinian market. Hola Moda, a Panamanian-based firm created to operate the H&M...

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Business|Background

Second-hand over new: is fashion retail missing the resale shift?

Last year, it happened to me for the first time. Drawn in by an attractive pair of trousers on a rail next to the entrance, I wandered into a small boutique. I asked at the counter if they had my size. “No, we don’t have any other sizes; we only sell second-hand clothing here,” the owner replied, as if it were the most natural thing in the...

Fashion |In Pictures

Kelly Wearstler designs ready-to-wear with H&M

American interior designer Kelly Wearstler has added a ready-to-wear capsule collection to her homeware collaboration with H&M Home. In a statement, H&M said the 8-piece fashion capsule has been designed to “bridge interiors and fashion in a cohesive, design-led vision,” by bringing Wearstler’s “bold aesthetic, a celebration of beauty, form and...

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H&M warns UK support staff of potential job cuts

Swedish fashion giant H&M has informed around 250 employees in its UK support offices about a proposed reorganisation and consultation process that could result in job losses, according to Retail Gazette. The retailer noted that the 250 figure refers to employees who received the communication and "does not represent the number of roles that may...

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Giant head and stuffed rabbit: MLMA transforms H&M store in Seoul

The H&M store in the trendy Seongsu district of Seoul offers a different impression than the Swedish fashion retailer's usual locations. A giant head with piercings and red eyes has just been installed there, flanked by two tattooed hands with painted fingernails. Multidisciplinary artist MLMA is responsible for this punk-inspired installation,...