Haglöfs news and archive

Haglöfs appoints Martin Daniels as new CEO

Swedish outdoor brand Haglöfs has appointed Martin Daniels as Chief Executive Officer (CEO) effective August 2024. The company announced this in a press release to FashionUnited. Daniels brings significant experience in product development, brand strategy and trade concepts. Over the past decade he has been a key player at Synsam, the leading...

People

Haglöfs names Andreas Lorenz as chief commercial officer

Swedish outdoor clothing retailer Haglöfs has announced the appointment of Andreas Oliver Lorenz as the company’s new chief commercial officer (CCO), effective August 2024. The company said over the past decade, Lorenz has held various global and regional leadership roles at Adidas and On, gaining substantial experience in working with strategic...

Business

LionRock acquires outdoor brand Haglöfs

Private equity firm LionRock has acquired Swedish outdoor brand Haglöfs AB from Asics Corporation. Headquartered in Bromma, Sweden, Haglöfs has been a wholly-owned subsidiary of Asics since 2010. It is currently sold in 28 countries and offers outdoor performance clothing, footwear and hardware. Daniel Tseung, founding partner at LionRock, said...