Happy Socks news and archive

Happy Socks CEO: ‘My vision is to create the Happy Group’

How do you turn a supposedly boring product - as socks are often seen to be - into a real statement piece? One example that has taken the industry by storm in recent years is entirely encasing the socks with fresh patterns, colours and designs that stand out from standard black, grey, brown or white designs. Happy Socks has played a key role in...

People

Happy Socks names Alexander Meyer as new CEO

Swedish retailer Happy Socks has named Alexander Meyer as its new chief executive. The company, which as well as socks offers underwear and swimwear, said Meyer brings “a wealth of knowledge and expertise” to lead the business through its “next phase of growth”. Meyer joins the retailer from Canadian department store chain The Bay, where he has...

Member

Business

Happy Socks unveils new identity, logo and website design

Swedish accessories company Happy Socks has unveiled a new brand identity alongside the debut of its autumn/winter 2023 collection as the brand moves into its next chapter. The refreshed identity includes a new logo, branding, product labels, a redesigned website and a refreshed retail flagship, as Happy Socks now sets about moving towards a new...

Featured

People

Happy Socks names Anders Lagerstedt as chief commercial officer

Happy Socks has appointed Anders Lagerstedt as chief commercial officer to drive commercial vision alongside the return of Jessica Lagerblad Öhrn as design and assortment director. Anders joins Happy Socks from Aurora and Deltaco, where he served as chief commercial officer. He was previously managing director for Hope, and prior to that held...

Fashion

Zandra Rhodes collaborates with Happy Socks

Dame Zandra Rhodes is here to pull your socks up. The Queen of Color herself has collaborated with Happy Socks for an exclusive selection of colorful socks. The collection features reimagined versions of three of her most famous prints: Snake, Button Flower, and Wiggle. The Snake print was created by Rhodes in 1968 as a temporary tattoo sold in...

Fashion

Happy Socks launches David Bowie collection

Happy Socks has honored music legend David Bowie with a limited-edition collection inspired by some of his best known performances and characters. The designs combine references to Bowie’s greatest hit and some of his most notable outfits. The collection features six pairs of soft combed cotton crew socks and four pairs of kid’s crew socks in...

Retail

Happy Socks opens second largest store in Union Square, New York

Swedish socks, underwear, and swimwear brand Happy Socks is deepening its roots in New York City with the opening of its latest retail store in Union Square. According to an announcement from the company, this will be its second-largest location in the United States. The company’s fifth New York City retail space—and eighth in the U.S.—opens on...

Fashion

Havaianas and Happy Socks partner to create a colorful summer collection

If there’s one thing that Happy Socks and Havaianas both know how to do well, it’s colorful footwear. The Brazilian flip-flop brand has teamed up with the Swedish socks and underwear label to create a bright and cheerful capsule collection for summer. Together, the brands are releasing a series of box sets with assorted flip-flops and split-toe...

Fashion

Happy Socks and Stutterheim create Dream Raincoat

Happy Socks has found their first venture into ready-to-wear with Swedish lifestyle brand Stutterheim to create a gender-neutral "Dream Raincoat" as part of their fall/winter 2018 collection. The new collaboration combines Sttutherheim's iconic raincoat model with Happy Socks signature Big Dot design. The two very contrasting brands managed to...