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House of Fraser rebrands to Frasers

Frasers Group has revealed a brand overhaul of its formerly dubbed ‘House of Fraser’ retail chain, which will now operate under the modified name of ‘Frasers’. The rebrand was revealed in a post on the company’s LinkedIn, where it was stated that the move intended to usher in a “new look, a new approach and a new way to shop”. The post...

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Frasers Group CEO hails ‘break-out year’ as profits jump 13.1 percent

British fashion and retail giant Frasers Group has welcomed a significant uptick in its profits amid what its chief executive, Michael Murray, called a “break-out year”. In the report, Murray said that Frasers made “significant progress” with its Elevation Strategy, expanded its retail ecosystem, strengthened brand relationships, and generated...

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