indianroots news and archive

NDTV to promote Indian Handloom

The ministry of textiles and NDTV Ethnic Retail have come together to make the India Handloom brand popular among the youth. This venture will promote and launch NDTV’s Indianroots Fashoin Accelerator project, which claims to enable innovation in the fashion industry. The government will support the Indianroots project and help it to grow as...

Fashion

Indianroots’s targets small-town customers

With an aim to woo customers from Tier II and Tier III cities, Indian ethnic wear platform, Indianroot.com launched a new campaign called ‘Inherently Indian,’ on August 15, India’s Independence Day. The new campaign will appear on TV, outdoor and digital media. The campaign has received good response. The company that backs ‘Make in India’...

Fashion

Indianroots provides platform for Gujarat artisans

IndianRoots.com, an online marketplace for Indian fashion has partnered with Craftroots, an NGO run by Anar Patel, who has been actively backing Gujarat artisans. Craftroots has been helping the artisans with design inputs, fair wages and a marketing platform, while spreading awareness about these crafts. Recently, Indianroots also tied-up with...

Retail

Bani Khurana, Indianroots collaborate to retail collection

Designer Bani Khurana has joined hands with e-commerce platform Indianroots, an initiative of NDTV, to sell her creations online. The designer has unveiled her latest Spring/Summer range on the website. The price range of the collection starts at Rs 5,000. Khurana is an Indo-fusion brand. All the garments are of modern taste and consist of...

Fashion Featured

Indian handlooms ready to woo global consumers

Realising the need to revive age-old Indian techniques of weaving a cloth, many designers are working with artisans to offer traditional designs in contemporary styles. Designer Gaurav Jai Gupta, for instance, who is also a trained weaver, is known for his ‘engineered’ saris and for weaving stainless steel into textiles. Handloom, according to...