Instagram news and archive

Top 300 most popular French fashion brands on Instagram

The French edition of the “FashionUnited Top 300 Instagram Index” highlights the enormous digital reach of the country's fashion industry. Brands that perform well with multi-brand retailers also dominate online. This ranking shows that French business-to-business (B2B) labels, from denim to high-end streetwear, have a considerable social media...

Top 500 German fashion brands on Instagram

The German edition of the FashionUnited Top 500 Instagram Index highlights the vast digital reach of the German fashion industry. German wholesale brands that excel with multi-brand retailers also dominate online. The index shows that German business-to-business labels, from denim to high-end streetwear, punch well above their weight on social...

Top 400 most popular Danish fashion brands on Instagram

The Danish version of “FashionUnited's Top 400 Instagram Index” highlights the Danish fashion industry’s digital reach. Apparel brands from Denmark that perform well at multi-brand retailers also dominate online. Index shows that Danish B2B labels, from denim to high-end streetwear, have an impressive impact on social media and are inspiring an...

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Retail

Why ultra-fast fashion's 'cheap' argument is a consumer 'scam'

Paris - The French state's fight against Shein and other e-commerce giants is initially “symbolic” and “regulatory”. However, it must be coupled with a “cultural strategy” to confront platforms that sell clothing and, above all, “instagrammable emotions”. This is according to Benoît Heilbrunn, a philosopher and marketing professor. “Shein's...

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Business

'Meta's AI advertising platform': Personalisation and targeting takes centre stage

Meta owner, Mark Zuckerberg (owner of Facebook, Instagram and WhatsApp), is focusing on AI advertising. The company is reportedly working on an artificial intelligence-based advertising platform that will allow advertisers to more easily personalise adverts and target them to a specific audience. The Wall Street Journal first reported this....

Fashion

UK shoppers buying luxury fashion directly through social media

Over a quarter of UK shoppers buy luxury fashion and beauty items directly through social media, even though the luxury goods sector is traditionally associated with exclusive, in-person retail experiences. According to the WPP survey of 2,000 consumers conducted by YouGov, 27 percent of UK fashion and beauty shoppers who follow influencers have...

Fashion

Millennials outshop Gen Z on social media

New data from the Retail Technology Show (RTS) shows that Millennials now outshop Gen Z on social media, becoming the fastest-growing demographic for social media purchases. Despite Gen Z often being stereotyped as the TikTok generation, Millennials now outshop their younger consumer counterparts across TikTok, Instagram and Facebook, according...

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Business

Instagram Top 100 Fashion brands Index

Creating the most effective and engaging social media strategy continues to be a complex challenge for fashion brands around the world. Amidst the rapid evolution of social media platforms, Instagram remains a central focus for many brands, retailers, and designers striving to expand their presence and cultivate a loyal following. Although...

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Fashion

Nood calls on Google, Meta and TikTok to address sexism and sexual labelling

American female-founded bra brand Nood, known for its adhesive bras, nipple covers and boob tape, is spearheading a new campaign to shed light on what it calls the adverse impact of ad and meta content policies enforced by Google, Facebook and TikTok. Nood states that in the past year, its business has been adversely affected and its growth and...

Fashion

Reebok launches AI fashion experience on Instagram

Sportswear brand Reebok has unveiled a custom AI fashion experience on Instagram designed to expand the boundaries of sneaker culture by putting new technology into the hands of everyday consumers. The ‘Reebok Impact’ experience allows consumers to create AI-infused, custom digital sneakers by sending one of their photo memories via Instagram DM...

Fashion

Meta calls for labeling AI images on its platforms

Images created using artificial intelligence (AI) and posted on Meta’s Instagram, Threads and Facebook platforms will be labelled. In a statement Meta said “as the difference between human and synthetic content gets blurred, people want to know where the boundary lies. People are often coming across AI-generated content for the first time and...

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Business

Meta's Threads platform finally launches in the EU

Meta's social media app Threads has finally launched in the European Union after a delay of five months since its release in other regions. The app, initially positioned as a competitor to Elon Musk's X (formerly Twitter), gained significant attention but was withheld in the EU due to the region's stringent data and big tech regulations. Mark...