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Balenciaga unarchives its Instagram posts

Balenciaga is back. On Instagram. The original executor of the Instagram fashion tabula rasa, or blank slate, Balenciaga has removed images and posts from its official account nearly every season, or at best after every launch, or anything newsworthy, over the past two years. Balenciaga first deleted all of its Instagram posts 15th July 2021....

25 Mar 2023

Business

Instagram introduces new creator messaging tool

Social media platform Instagram has announced it will be trialling a new tool that will allow creators to share messages to all their followers. Unveiled in a blog post by the platform’s owner Meta, Broadcast Channels will enable creators to share text, video, voice notes or photo updates to followers, who are then able to react to the content....

17 Feb 2023

Fashion

Meta to lift ban on bare breasts

Instagram and Facebook parent Meta is to lift the ban on showing bare breasts on its social media channels, in a bid to give clarity on its nudity policies. An advisory board have said women and trans and nonbinary people have to right to express their bodies in the same way as men “so that it is governed by clear criteria that respect...

19 Jan 2023

Business

Facebook, Instagram parent Meta cuts 11,000 jobs

Meta, the parent company of social media giants Instagram and Facebook, has announced it will cut 11,000 jobs, or 13 percent of its workforce, in a bid to slash costs. In a letter to employees, founder and CEO Mark Zuckerberg said the company will also be cutting discretionary spending and extending its hiring freeze through Q1 to become “a...

9 Nov 2022

Fashion

Instagram, after a backlash, pauses changes to its algorithm

The cute little square photo app that made Instagram a classic amongst the social media platforms no longer exists. Instagram’s best loved feature has morphed into one giant video reel with an algorithm bent on showing newness to users. Feeds are no longer dominated with content from followed users, but from third parties and other users, that...

8 Aug 2022

Fashion Featured

How Social Media is fueling new aesthetics

There's a lot to be said about social media, and one thing for certain is that it's current cultural gold in terms of identifying trends. All signs point to social media as a tool that progresses the democratization of fashion, a shift that has been in motion, but was catalyzed during the pandemic when nearly everything happened on our screens....

27 Jul 2022

Fashion Featured

Meta's platforms are hotbeds for counterfeit goods

Facebook parent Meta is a hotbed for counterfeit goods, with fake items from Gucci to Chanel widely available on its platforms and social media apps. Research from Ghost Data says Meta’s apps continue to provide lucrative channels for sellers of fake consumer goods all over the world. “Particularly Meta and its subsidiaries have developed a...

10 Feb 2022

Business

Instagram to introduce trial subscription service for creators

Social media giant Instagram has revealed a new way it plans to help creators make a living through its platform, with the trial launch of its monetisation feature Instagram Subscriptions. The service will allow creators to grow their monthly income by offering subscribers exclusive content and benefits through the app. The implementation will...

24 Jan 2022

RetailFeatured

Expert advice: 5 need-to-know social media trends in fashion for 2022

The number of social media users has been on the rise for years. In addition to being a way to maintain contact with acquaintances, social media are increasingly fulfilling a role as an (indirect) sales channel. In 2021, 41 percent of online buyers bought something through social media, according to figures from market research agency Ruigrok...

12 Jan 2022

Business

Survey finds UK shoppers least likely to wait for stock during supply chain challenges

Multichannel commerce platform ChannelAdvisor has found that UK shoppers are less likely to wait for stock than their EU counterparts. The ChannelAdvisor survey gathered data from more than 3,000 online shoppers located in the UK, France and Germany. With supply chain disruptions threatening revenues, the overall result found that British...

3 Nov 2021

Culture |Opinion Featured

A new name for Facebook can't escape its reputation

Back in 2019 Facebook changed its name to FACEBOOK. All big and bold letters, with extra curvature around the edges and a colour refresh to make it look more “empathetic.” The capital letters were meant to proudly “harmonise” the social media giant’s companies, with its re-design evoking “clarity and openness” it said at the time. Of course...

29 Oct 2021

Retail

Instagram to let influencers create their own shops

Instagram’s affiliate marketing test will be adding a shoppable landing page for influencers. The news was reported by Business Insider. Instagram users will slowly begin seeing a “View Shop” button on select influencers’ pages. Most influencers use affiliate links already to make commission on sales they drive for brands they are either...

25 Oct 2021