Instagram news and archive

'Meta's AI advertising platform': Personalisation and targeting takes centre stage

Meta owner, Mark Zuckerberg (owner of Facebook, Instagram and WhatsApp), is focusing on AI advertising. The company is reportedly working on an artificial intelligence-based advertising platform that will allow advertisers to more easily personalise adverts and target them to a specific audience. The Wall Street Journal first reported this....

Fashion

UK shoppers buying luxury fashion directly through social media

Over a quarter of UK shoppers buy luxury fashion and beauty items directly through social media, even though the luxury goods sector is traditionally associated with exclusive, in-person retail experiences. According to the WPP survey of 2,000 consumers conducted by YouGov, 27 percent of UK fashion and beauty shoppers who follow influencers have...

Fashion

Millennials outshop Gen Z on social media

New data from the Retail Technology Show (RTS) shows that Millennials now outshop Gen Z on social media, becoming the fastest-growing demographic for social media purchases. Despite Gen Z often being stereotyped as the TikTok generation, Millennials now outshop their younger consumer counterparts across TikTok, Instagram and Facebook, according...

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Instagram Top 100 Fashion brands Index

Creating the most effective and engaging social media strategy continues to be a complex challenge for fashion brands around the world. Amidst the rapid evolution of social media platforms, Instagram remains a central focus for many brands, retailers, and designers striving to expand their presence and cultivate a loyal following. Although...

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Fashion

Nood calls on Google, Meta and TikTok to address sexism and sexual labelling

American female-founded bra brand Nood, known for its adhesive bras, nipple covers and boob tape, is spearheading a new campaign to shed light on what it calls the adverse impact of ad and meta content policies enforced by Google, Facebook and TikTok. Nood states that in the past year, its business has been adversely affected and its growth and...

Fashion

Reebok launches AI fashion experience on Instagram

Sportswear brand Reebok has unveiled a custom AI fashion experience on Instagram designed to expand the boundaries of sneaker culture by putting new technology into the hands of everyday consumers. The ‘Reebok Impact’ experience allows consumers to create AI-infused, custom digital sneakers by sending one of their photo memories via Instagram DM...

Fashion

Meta calls for labeling AI images on its platforms

Images created using artificial intelligence (AI) and posted on Meta’s Instagram, Threads and Facebook platforms will be labelled. In a statement Meta said “as the difference between human and synthetic content gets blurred, people want to know where the boundary lies. People are often coming across AI-generated content for the first time and...

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Meta's Threads platform finally launches in the EU

Meta's social media app Threads has finally launched in the European Union after a delay of five months since its release in other regions. The app, initially positioned as a competitor to Elon Musk's X (formerly Twitter), gained significant attention but was withheld in the EU due to the region's stringent data and big tech regulations. Mark...

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Meta considers paid subscriptions for European users amidst privacy challenges

Europe's stringent privacy regulations have presented significant challenges for social media companies, which are now required to obtain explicit consent from users before collecting and processing their personal data. This poses a particular challenge for Meta, the US company behind Facebook and Instagram, as its revenue heavily relies on...

Fashion

Versace deletes Instagram, hints at new social media strategy

Versace has deleted all the posts from its Instagram account. The luxury fashion house, which has 29 million followers, has wiped its social media slate clean, suggesting an announcement or change may be imminent. Earlier this month Versace was sold as part of Tapestry’s acquisition of parent company Capri Holdings in a multi-billion dollar...

Fashion

After a bumper launch, Threads loses half its users

Users and businesses were quick to sign up to Meta’s much-hyped Twitter-esque platform, but in a call to employees CEO Mark Zuckerberg acknowledged half of its 100 million signups may have already left. Teething issues such as which content is displayed and limited functionalities, have been ardent criticisms of its users. Mr Zuckerberg said the...

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Threads, Meta's social media platform to rival Twitter, is going live

Meta, the parent company behind Instagram and Facebook, is set to launch its new app called Threads this week, which aims to compete with Twitter. The app, available for pre-order on the U.S. Apple App Store, will be integrated with Instagram and features a text-based conversation platform resembling Twitter's dashboard. The app has not yet...