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Fashion influencers could soon earn directly from Instagram

Fashion influencers could soon earn directly from sales they recommend on Instagram as Facebook looks to rolling out new features for content creators. The news was confirmed by founder Mark Zuckerberg during a live streaming on Instagram. In conversation with Adam Mosseri, head of the social network, Zuckerberg explained that content creators...

30 Apr 2021

Fashion

Fashion brands can soon advertise on Instagram Reels

Facebook is to start advertising on its Instagram Reels platform. The testing phase will begin in India, Brazil, Germany and Australia, before rolling out to other markets if successful. The social media giant aims to monetise its short-form video feature, and follows rival TikTok-owner ByteDance who generated over 27 billion dollars in...

23 Apr 2021

Fashion

Study shows social media users actively avoid sponsored influencer posts

According to a new study, 58 percent of social media users in the US say they won’t buy influencer-promoted products while actively avoiding sponsored posts that seem inauthentic or uninformative. Looking at over 501 active social media users in the US, Visual Objects, a guide on hiring B2B services, surveyed users about how they engage with...

14 Apr 2021

Fashion

Why brands are turning to nano-influencers

The pandemic has shown that celebrities and social media influencers with large followers are not the only route to successful marketing. Many fashion brands are turning to nano-influencers, those with 1,000 to 10,000 followers, who’s audiences are dedicated and engaged, yet modest in size. One reason is that the past twelve months have impacted...

29 Mar 2021

Fashion

Majority of Instagram ads not labelled correctly by brands and influencers

The grey area of advertising on Instagram remains much too broad, with just 35 percent of ads clearly labelled by influencers and brands. A new report by the ASA, British Advertising Standards Authority, finds influencers not sticking to the rules with too much content not disclosed as advertising. In September last year, the ASA undertook a...

23 Mar 2021

Podcast

Podcast: Aimee Song explains how she built a brand beyond her Instagram feed

In this episode, Girlboss interviews influencer Aimee Song about how she built a brand beyond her Instagram feed and how to grow a social media presence.Listen to the podcast below. Source: Girlboss via Spotify Photo credit: Unsplash

17 Dec 2020

Podcast

Podcast: The Glossy Podcast speaks to Instagram's Kristie Dash

In this episode, The Glossy Podcast speaks to Instagram's manager of fashion and beauty strategic partnerships Kristie Dash about the mentality of creators, beauty being at the forefront of Instagram and the combination of reality and fantasy. Listen to the podcast below. Source: The Glossy Podcast via Megaphone

10 Dec 2020

Fashion

Instagram dog Boobie Billie launches luxury brand

With over 250,000 followers on Instagram, this six pound Italian greyhound-chihuahua mix has just launched her own fashion collection, for people. Boobie Billie the fashionable dog, or known to her followers as BB, first started her Instagram page in 2019. There were two items released in the launch, the Boobie bags and the Boobushka in four...

17 Sep 2020

Retail

Instagram launches new QR codes

Instagram is set to launch a QR code which will direct consumers to a retailers’ Instagram profile. This feature will allow users to generate a QR code that will be scannable from any third-party QR camera app. The feature was first released in Japan, but is now being launched globally. Other social media formats also have started using QR codes...

20 Aug 2020

Fashion

Instagram Reels expands to more countries

Few people - at least those over a certain age - would have predicted that recording and sharing 15-second video clips would become so popular thateven the fashion industry jumps on the trendand tries to use it for marketing purposes. Of course we are talking about TikTok, the video clip sharing app launched in September 2016 in its home market...

6 Aug 2020

Fashion

Taiwan laundry owners become instagram stars modelling forgotten clothing

Taiwan's trendiest couple these days are neither young celebrities nor teen influencers -- they are an octogenarian duo who run a mom-and-pop laundry service and have become an online sensation by modelling abandoned clothes. Chang Wan-ji, 83, and his wife Hsu Sho-er, 84, have racked up nearly 600,000 followers on Instagram over the last month...

3 Aug 2020

Retail

Instagram Shop launches in US, global rollout to follow in coming weeks

Instagram has launched its new shopping feature in the US and will expand it globally in the coming weeks. Instagram Shop is a space for users to explore and purchase products from brands and creators, and features personalised recommendations and special curations from Instagram’s social shopping channel, @shop. An arrow symbol - ‘or checkout...

17 Jul 2020