IPL news and archive

No takers for IPL apparel merchandise

While the Indian Premier League (IPL) is about a month away, the cricketing event is witnessing a downward trend as far as its apparel merchandise is concerned. Knitwear manufacturers in Mumbai, Tirupur and Ludhiana say orders for IPL apparel merchandise has dwindled compared to last year by at least 20 to 25 percent. Mumbai-based SVG Fashion...

Apparel

Puma game for new markets

Barely four years into Indian operations, sports lifestyle company Puma has set up 80 stores in the country and is scouting for opportunities to further expand its reach into Tier II and III cities apart from metros. As of now, nearly 50 per cent of their stores are company-owned and the rest are franchisee operated. The company is all set for...

Apparel

Top designers to glam up IPL Season 3

IPL’s glamour quotient will get a big boost this season as fashion designers join the big league of Hindi cinema and cricket to make season 3 glitzier than ever. Top designers have been roped in to add sparkle to the Indian Premier League (IPL) and provide wholesome entertainment this year. A fashion show is supposed to be held after every...

Apparel

Bandelier is IPL’s official watch

The 132-year-old Swiss watch brand Bandelier has been appointed the official watch licensee for Indian Premier League. Bandelier is known worldwide for making solid and durable pocket watches. However, this is the first time in international cricket that a Swiss watch brand will collaborate with a cricket league to create and market a collection...