ITV news and archive

Ebay extends Love Island sponsorship to All Stars season

Resale marketplace Ebay has announced the extension of its partnership with ITV’s Love Island to bring its sponsorship of the reality show to a new All Stars season. The move expands on the already established relationship between Ebay and Love Island, which had initially been introduced in early 2022 with the platform beginning to supply...

Culture

Ebay to now be headline sponsor for Love Island

In an expansion of their ongoing partnership, British broadcasting network ITV has announced that Ebay will now be the new headline sponsor of its reality show Love Island. Through the sponsorship, Ebay is looking to broaden its reach with the programme’s viewership – primarily an audience of 18 to 34 year olds – while showcasing its pre-loved...

Culture

Vinted continues its TV-based strategy, strikes deal with ITV’s This Morning

Just two weeks after it struck up a multi-faceted deal with Channel 4, secondhand marketplace Vinted has now announced another television-based partnership with broadcasting network ITV. The deal will see the company become This Morning’s new pre-loved fashion partner, sponsoring the daytime programme’s fashion segment through the use of 10 inch...

BusinessFeatured

ITV-backed brand Woo launches ‘mood-led’ marketplace for Gen Z

Woo, a brand backed by the UK’s broadcasting television network ITV, has launched a new “mood-led” marketplace centred around the subculture of wellness. The platform features a curation of both new and pre-loved products that have a lateral take on wellness, with categories including beauty and fashion, homeware and tech and lifestyle and art....