Jägermeister news and archive

Jagermeister launches collaboration with Santa Cruz

German spirit brand Jägermeister has launched a “strictly limited” capsule collection in collaboration with Californian skate-culture icon Santa Cruz Skateboards. The Jagermeister x Santa Cruz collection takes inspiration from the 90s and the rebellion of the era’s skate scene and features the official release of a once bootleg design which the...

Fashion |In Pictures

Jägermeister unveils capsule collection with 474co

German spirit brand Jägermeister has launched a limited-edition capsule collection in collaboration with Manchester-based up-and-coming sustainable premium streetwear and athleisure fashion label 474co. The 474co x Jägermeister 14-piece streetwear capsule draws inspiration from Jägermeister's iconic stag branding and its German meaning “meister...