Denim brand Noisy May offers new jeans with lifetime guarantee
Bestseller brand Noisy May presents its first pair of jeans with a lifetime guarantee. The Danish label commits - should its R.A.R.E. jeans ever become faulty - to repair, replace or refund them. As the name suggests, R.A.R.E. jeans (an acronym for Remarkably Advanced Responsible Essentials) are unique and produced by Noisy May in a limited...
26 Jul 2021
Denim artist Ian Berry: “Sustainability means little to me now”
Not often does it happen that one’s passion aligns perfectly with one’s profession, in this case, art and fashion. Add a cult item - the humble denim jeans - and you got a winner. FashionUnited spoke to British artist Ian Berry (via email) in detail about his incredible artworks, the denim industry and his disenchantment with it, his...
5 Jul 2021
New trade show GenovaJeans to launch in September
A new international jeans trade show is being launched in Genoa, Italy by Candiani, Diesel and Eco-Age in September to showcase the future of denim with a focus on sustainability. GenovaJeans will take place from September 2-6 in Genoa and will bring to life the “evolution, and innovation of jeans” in an experiential showcase with a series of...
2 Jul 2021
Denim for Dummies (2): Everything you need to know about washing and finishing
Whether you sell jeans or you’re aiming for a career in denim, you should have a better than average knowledge of the material. But there are so many terms! Do you know what they all mean? Here we explain the basics of denim to you. No need for bluffing no more.In Denim for dummies (1): we talked you through selvedge jeans, Japanese denim,...
29 Oct 2019
Video: How Handmade Jeans Are Made In Detroit
Eric Yelsma started Detroit Denim in 2008, just as the financial crisis was picking up steam. Today, his shop is one of the only jean manufacturers in Detroit. The small team of 10 churn out about 40 pairs of jeans a week. They’re made of a sturdier type of denim called selvedge. Each pair takes around four hours to make. Source: Youtube, INSIDER
1 Apr 2019
Video: Levi's iconic logo - where do they come from?
Learn about where the iconic Levi's logo came from. Source: Youtube, Highsnobiety
28 Dec 2018
Video: Spotting Fake Streetwear - Quick Tips When Shopping Second Hand
Learn about how to spot fake streetwear when shopping second hand. Source: Youtube, Highsnobiety
28 Dec 2018
Global jeans market to grow to 60 billion dollars by 2023
The global jeans market will grow to 60 billion US dollars (47 billion pounds) by 2023, according to a new report by apparel sourcing publisher just-style. The new Global Market Review of Denim and Jeanswear report predicts a growth of 4.9 percent over the next five years from 57 billion dollars in 2018, with the US set to remain the largest...
30 Nov 2018
It’s official: denim is making a comeback
Last month, when VF announcedthe spin off of its denim brands Wrangler and Lee, many market analysts declared the death of denim. Its killer? Athleisure. FashionUnitedlooked at it more closelyand concluded it may be too early to mourn for denim just yet. Now, a research by retail technology company Edited confirms denim is not only alive, but it...
11 Sep 2018
In Pictures: Aéropostale debuts all new jean fits
Aéropostale, the specialty retailer of casual apparel and accessories, targeting 16 to 22-year-old women and men, has debut its new range of jeans fits as part of its largest jean offering to date. The new collection of jeans introduces three new fits: the Norma jean, a super high rise fit inspired by Marilyn Monroe; the Flex Effect, a 4-way...
2 Aug 2018
Milan gets its first Denim School
Milan attracts fashion students from all over the world, thanks to prominent schools such as the Marangoni Institute and the Domus Academy. Now, the city has become even more attractive for those looking to pursue a career in the fashion industry, as it now hosts the first Italian school entirely dedicated to denim and jeans. Launched this week,...
11 Jul 2018
The Best-Selling Jeans from 9 Top Denim Brands
Denim jeans: a beloved item in most wardrobes. However, preferences for the fit, color and finish differ per person, which raises the question: Which is the best-selling denim jean model? FashionUnited asked nine top denim brands. Closed - Pedal Pusher Anyone who thinks that the mailman can’t be a source of inspiration in fashion is wrong. The...
26 Apr 2018