Dior's artistic director Jonathan Anderson changes the brand's font
The brand returns to its origins with a new font, Cochin, featuring a capital 'D' followed by 'ior' in lowercase. In 1946, Christian Dior chose the Cochin font, named after the 18th-century French engraver Charles-Nicolas Cochin. Since 2016, under artistic direction of Maria Grazia Chiuri, the brand has used a Serif font in all capital letters....
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