Just I news and archive

Just I to explore untapped territories and exports

Terming last season as very disturbing, Arvind Gupta, Director, Ahan Apparel says, “If you look at the overall picture, I see 2013 as a very drastic and volatile year in terms of business. There was cyclone in the east and coastal zone. Then there were heavy rains during Durga Puja. Customers were not in a mood to buy. I expect a mixed trend in...

Fashion

Brands and retailers cautiously optimistic about S/S’14

Year 2013 proved to be a difficult one for most apparel brands and retailers. Rise in raw material costs, product pricing and low consumer sentiment affected the industry as a whole and. However, the industry did see some sparkle around the festive season. That has added some optimism among stake holders. And as the new booking season for...

Fashion

Just I to add more LFS, MBOs to retail network

Preparing to enter large format stores like Shoppers Stop, Reliance Trends and Lifestyle, Just I the brand from Ahan Apparel, is on a mission to create a bright future for its huge family of retailers, franchisees, storekeepers along with its employees and stakeholders. The promoters who have been in the industry for nearly 20 years are now...

Fashion

Just I, looking for bigger play in smaller towns

Positioned as a mid-segment lifestyle brand that offers urban fashion at value-for-money prices, Just I from Ahan Apparel aims to become the most preferred brand for the global Indian. Sharing their plans, Arvind Gupta, Director, Ahan Apparel says, “We want to reach out to maximum Tier II, III cities. Moreover, we will also have new and...

Fashion

Just I: Aiming for 100 EBOs in two years

Just I, the brand from Ahan Apparel is looking at launching 100 EBOs over the next two years. The brand is positioned as a mid-segment lifestyle brand offering urban fashion at value-for-money price catering for the youth. Elaborating on the retail strategy, Arvind Gupta, Director, Ahan Apparel says, “The key to the success of any retail brand...

Fashion

Just I: Targets opening 75 stores by ’12

While most apparel brands reported cool summer business, Just I the men’s casual wear brand raised the heat businesswise. As Arvind Gupta, Director, Ahan Apparels puts it, “We grew by 100 per cent this summer. Brand awareness grew and we got a lot of design inputs that helped us in formulating our strategies. We are currently standing to our...

Fashion

Just I lines up women’s wear and new EBOs

Ahan Apparel makers of the brand Just I which specializes in men’s denims and shirts is working on plans to launch women’s wear. “We will have women’s wear by 2012, which will be denims and T-shirts. There will be two fits, a slightly narrow fit and a skinny fit. T-shirts will be polos and crew necks or V-necks,” avers Arvind Gupta, Director...

Fashion

Just I to Scale up Presence, Add Two Stores Every Month

Uncertain times present their share of opportunities and the recent economic downturn did the same for Ahan Apparel, makers of the casual clothing brand ‘Just I’. Just two years old and the company already speaks of a total turnover of Rs 20 crores as of today. Surpassing the economic turmoil with ease, the brand is just one of those success...