Koovs.com news and archive

India’s Future Lifestyle Fashions to acquire 29.9 percent stake in London-listed Koovs.com

India’s apparel group Future Lifestyle Fashions Ltd. will acquire a 29.9 percent stake in e-commerce fashion retailer Koovs, becoming the largest shareholder in the London-traded fashion site. “This investment would complement the existing value chain for FLFL as an integrated branded fashion player. FLFL’s strong retail presence backed by owned...

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Business

Koovs annual sales jump 65 percent but losses widen

London-listed e-commerce company Koovs bore the brunt of India’s demonitisation policy, which resulted in further dent into its losses for the year ended March 31, 2017. While its sales surged 65 percent in local currency to 1.6 billion Indian rupees (11,323 thousand dollars), losses widened to 294 million Indian rupees (4,375 thousand dollars)...

Fashion

Koovs unveils its debut multi-media campaign

Fashion portal Koovs has launched its debut multi-media brand campaign 'Step Into Koovs.com', with a music video featuring upcoming British rapper Lady Leshurr and US hip hop dancer Dytto. Conceptualised by Grey Group London, the campaign is targeted at the Indian audiences. It will feature across mediums including TV commercials, cinema,...

Apparel

Koovs plans products beyond women’s western-wear

Anant Nahta’s online fashion platform Koov.com stocks affordable western wear for middle-class working women in the age group of 18-30 years. It also has a line of designer wear in the range Rs 900 to Rs 2,000. After a steady yet successful beginning, the company now wants to expand its product range by accomodating footwear, handbags, jewellery...

Apparel

Koovs brings high fashion on-board

The re-launched e-shopping platform Koovs.com is wooing female customers by launching high-fashion merchandise. Aiming to make the latest international fashion and trends available to the fashion conscious woman in India, the website currently has over 200 brands in their portfolio. It has also launched its own label to offer hottest fashion...

Apparel

Carat Bangalore to manage Koovs.com’s media duties

Bangalore-based online fashion store Koovs.com has selected Aegis Media Group’s Carat Media Services to handle its media duties. A statement sent by the company announced the appointment of the agency stating, it scanned through a number of agencies before making the final choice. Rajesh Kamra, Director, Koovs.com says, “We were delighted to see...