Levi news and archive

A Brief History of the Rise of Denim

Denim jeans have become an integral part of our lives, that most of us never stop to question where the beloved pants we wear so frequently come from. Despite the range of innovative materials available on the market, denim remains one of the most versatile, durable and highly sought after fabrics on the market. It is one of the few items which...

Apparel

Levi's reports Q1 revenue increase

Iconic jeans brand Levi's reported a net revenue increase of 4 percent for the first quarter of 2012. The US jeans and sportswear giant realized a net income of $49 million (over €37 million or Rs 252 crores) compared with $41 million (€31 million or Rs 211 crores) over the same period last year. Higher net income was a result of revenue growth...

Apparel

Imran Khan designs for Levi’s

Bollywood star and chocolate boy Imran Khan wants to try his hand at designing and is set to bring out his own line by next year. The 28-year-old will be creating his new range in association with Denizen, a mid-market brand newly launched by Levi’s, for which he is the brand ambassador. The Break Ke Baad star’s clothing line is a joint effort...

Apparel

EMI’s drive Levi’s growth

An EMI scheme for premium denims on zero per cent interest, this was the offer made by Levi Strauss India, to its Indian consumers last year when the specter of recession was hovering around the globe. This year, the brand is looking to join hands with four more banks to drive consumption growth. At present, the company has tie-ups with Axis...

Apparel

Denim’s promising growth

Despite rising cotton prices and margins taking a hit, denim companies in Ahmedabad are anticipating brighter days and are ramping up capacity. At an investment of Rs 100 crores, Nandan Exim, the denim arm of Chiripal Group, is expanding its capacity from 30 million metres per annum to 50 million metres per annum. Jindal Worldwide is also upbeat...

Apparel

Levi’s, Hungama teamup

Celebrating its 15 successful years in India Levis has launched a campaign, in association with Hungama Digital Media to celebrate the occasion. Spread over 10 weeks, the Levi’s ‘Change Your World’ promotion is a mega celebration with grand prizes at the end of it. The brand has picked Hungama amongst several agencies to reach out to the younger...